Experience: 5.00 + years

Confidential (based on experience)

Shift : (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type : Remote

Placement Type : Full Time Contract for 12 Months(40 hrs a week/160 hrs a month)

(*A/B testing, Ai chatbots, CRM integration, Geo Targeting, Microsoft Ads, Offline Conversions, Conversion Tracking, Google Ads, Landing Pages, Local Service Ads, Negative keywords, Performance Max, Wordpress

Location: Remote | Hours: Versatile WITH_REPLACED partial EST overlap required

We are a holding company managing multiple pest control and pool service brands. We''re an in-house team seeking an ownership-minded paid search expert to scale our location-based advertising programs.

Google Ads strategy and execution across multiple brands (text ads, Performance Max, conversion tracking, Google Local Service Ads)

Offline conversion uploads and advanced tracking implementation

Complex multi-brand account architecture and campaign structures

Regular performance monitoring, optimization, and stakeholder reporting

Deep Google Ads expertise – automated bidding strategies, search term management, conversion optimization

Pest control/home services experience – must understand pest-specific terminology and be able to differentiate between pest types (ants, termites, bedbugs, spiders, rodents, gophers, voles, moles, etc.) Landing page optimization obsession – capable of building landing pages hands-on (we use WordPress but open to faster builders) or effectively coordinating WITH_REPLACED our content team to drive conversion rate improvements

Google Local Service Ads UI experience – comfortable managing LSA campaigns across multiple locations





Flawless English written and spoken communication – you''ll work directly WITH_REPLACED internal stakeholders daily

Detail obsession + speed – fast implementation without sacrificing accuracy

Twice-weekly deep dives into search term reports across all 7 brands

Analyze match type performance, adjust exact/broad balance based on conversion data

Campaign Performance Analysis (5-6 hours/week)

Daily monitoring of key metrics (impressions, clicks, conversions, CPA) across brands

Weekly deep-dive into performance by campaign, ad group, geo, and time of day

Cross-brand performance synthesis – what''s working in pest control that applies to pool

Update radius targeting as branches expand/contract service areas

Monitor geographic performance trends and adjust budgets accordingly

Landing Page Optimization & Testing (3-4 hours/week)

A/B test headlines, CTAs, form placement, and content structure

Analyze conversion rate data and implement improvements

Coordinate WITH_REPLACED content team on messaging when needed

Ad Copy Testing & Refresh (4-5 hours/week)

Develop and launch new ad copy variants across brands and pest types

Maintain brand voice consistency while optimizing for CTR and conversions

Monitor automated bidding performance, adjust targets as needed

Redistribute budgets based on seasonal demand and branch performance

Review and update bid strategies (Target CPA, Maximize Conversions, etc.)

Set up new campaigns for service launches, seasonal offers,



pest-specific promotions, or new branches

Update hours of operation across local campaigns

Refresh seasonal messaging (quarterly service pushes, peak season adjustments)

Conversion Tracking & Data QA (30-45 minutes/week)

Upload offline conversions (phone call outcomes, completed jobs)

Flag any discrepancies between Google Ads and CRM data

Prepare weekly performance summaries for stakeholders

Identify trends, opportunities, and action items across brands

Strategic Initiatives & Testing (3-5 hours/week)

Competitive analysis and market research for pest-specific keywords

Microsoft Ads Management (2-3 hours/week)

Mirror top-performing Google campaigns

Monitor performance and adjust based on platform differences

Ad Hoc & Cross-Brand Coordination (2-3 hours/week)

Quick-turn campaign updates for promotions or urgent needs

Collaborate WITH_REPLACED content team member on messaging and targeting

The Bottom Line: This role requires someone who thrives on continuous optimization, doesn''t wait to be told what to do, and can juggle multiple brands without losing sight of details. Submit an 8-10-minute Loom video covering:

Ideal candidate has pest control experience, understands pest-specific campaign structures, and can build this program WITH_REPLACED us long-term.

Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today.

📌 Senior Market Research Executive (Ahmedabad)
🏢 Uplers
📍 Ahmedabad