As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns.
Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets.
Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the 'why' behind measurement, automation & data driven decision making
Full Sales Cycle Management:



Own the process from initial outreach and technical scoping to contract negotiation and closing.
Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills
Experience 5–8 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
Domain Knowledge - Solid understanding of Marketing measurement, Marketing Mix Modeling (MMM) , brand strategy, and the evolving privacy landscape.
Communication - Exceptional ability to present technical data products to non-technical executives.
Analytical Mindset - Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.

📌 Business Development Executive (Marketing) (Gurugram)
🏢 dentsu India
📍 Gurugram