23 Oct
|
Infogain India
|
Bengaluru
23 Oct
Infogain India
Bengaluru
Dear Candidates, We are seeking an experienced Marketing Specialist to lead and execute US-focused marketing initiatives. You will be part of our Global Marketing Team, working closely with business leaders to create impactful campaigns that drive leads, build brand equity, and support revenue growth. Infogain is a Silicon Valley-based company with expertise in software platform engineering and deep domain skills in travel, retail, insurance, and high technology. We accelerate the delivery of digital customer engagement systems for our clients using digital technologies such as cloud, microservices, robotic process automation, and artificial intelligence.
Gurgaon : DLF Cyber City SEZ, Building No. Pune : Unit No. Reporting to the Head of Business Marketing, you will develop and execute integrated marketing programs, with a primary focus on US field marketing and Account-Based Marketing (ABM) strategies. Your work will directly support sales teams in building robust relationships with key accounts and winning strategic opportunities.
Implement the Account-Based Marketing (ABM) program to support strategic deal progression.
Independently manage and execute marketing plans for specific ABM accounts.
Develop thought leadership content, case studies, videos, press releases, internal communications, and solution collaterals.
Collaborate with marketing, content, PR, and design teams to craft messaging for regional campaigns.
Drive multi-channel marketing activities—webinars, partner programs, digital campaigns—to generate leads and opportunities.
Manage analyst and advisory relations to improve brand visibility in the US market.
10+ years of US field marketing experience in a B2B IT or technology environment.
- Proven ability to execute virtual and in-person events remotely.
- Strong project management, communication, and organizational skills.
- Knowledge of IT B2B software market, cultural nuances, and industry trends.
Familiarity with Salesforce and Adobe Marketing tools.
Marketing Research, Marketing Tech, Social Media Marketing, Brand Management, Content Design, IT Marketing, Field Marketing, Account-Based Marketing.
Marketing #FieldMarketing #AccountBasedMarketing #B2BMarketing #Infogain
📌 Remote - Director of Marketing (Bengaluru)
🏢 Infogain India
📍 Bengaluru