Role: Junior Copywriter & Strategist Location: Mumbai (On-Site Preferred)

YourHappyLife is a up-to-date wellness company reimagining how health, skincare, and supplements show up in people's lives. We're science-backed, deeply aesthetic, emotionally sharp—and above all, we're building a brand that talks like a real person . And now we're hiring a Junior Copywriter who will help shape the entire voice of the brand.

This is brand-level writing & content strategy position across formats and teams. Website & Landing Page Copy
Collection pages and brand story sections
Instagram & Organic Content
Caption ideation, line-by-line writing, and content storytelling
Collaborate with design, content, and brand to bring campaigns to life
Performance Marketing Copy (Meta, Google, YouTube)
Write and iterate high-conversion copy for ad creatives
Strong headline, primary text, benefit-callout, and CTA writing
Maintain performance goals without compromising voice
Write with warmth, clarity, and brand presence even in short-format retention touchpoints
Break down science and functional benefits into clear, approachable language
Brand Campaigns & Copy Systems
Build reusable copy templates, tone guides, and writing systems for faster content execution




Work with the Head of Brand to craft monthly themes, storytelling frameworks, and launch messaging
Brand & Creative Team: To evolve and maintain voice across channels
Content & Video: For scripts, hooks, reels, storyboarding
Growth/Performance: To build creatives that convert while staying brand-aligned
CRM/Retention: To write retention copy that feels human and high trust
3 years of writing experience (D2C brand, agency, or high-volume content startup)

- You're sharp, agile, and unafraid to try a bold line that cuts through the noise
- You understand how Gen Z and millennial audiences consume content, and what gets saved, shared, or skipped
- You're confident writing everything from a 20-second VO to a 5-page product launch playbook

Writing for multiple platforms, IG, Meta ads, WhatsApp, email, website, reels, and packaging
The difference between brand copy and performance copy. Tools: Google Docs, Notion, Slack, Figma (for reviewing layouts), Meta Ad Library
Our TG: Urban, 24–38, women-first, aesthetic-minded, clarity-seeking, high trust-barrier you must understand how they think, shop, and decide

Brand alignment of your tone and storytelling

📌 CRM Junior Copywriter (India)
🏢 Your Happy Life
📍 India