Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold's mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The company's world-class family of brands includes BlueHost, HostGator, iPage, Domain.As a Digital Demand Generation & Media Specialist, you are responsible for managing the Paid Ad platforms for Newfold brands, globally.
This includes Planning, Implementation, Execution, Monitoring, and Reporting of multi-channel campaigns across Search, Display, Programmatic, Native, Ad Exchanges , Social Ad Platforms and other mid-funnel and brand-led platforms.

We are looking for someone who not only excels in performance marketing, but also understands audience behavior across the mid-funnel , and can design brand-focused, demand-generating campaigns that influence perception while driving measurable outcomes.

Plan, execute, and optimize mid-funnel, brand-led, and demand-generation campaigns across multiple platforms including Programmatic, Native, and Ad Exchanges.
Create and manage digital marketing campaigns from planning setup QA final analysis.
with a strong understanding of audience targeting and brand goals.
Drive customer acquisition and brand uplift with a performance-first yet brand-conscious approach.
Monitor and refine campaign performance using analytics and reporting tools.
Draft, track, and optimize digital budget allocations across mid-funnel and upper-funnel channels.
Conduct A/B testing to improve messaging, creatives, and user experience.
Collaborate with creative, brand, and product teams to ensure alignment between campaign messaging and brand positioning.




4–5 years of hands-on experience in digital marketing with specific exposure to mid-funnel and brand-led campaigns.
~ Proven experience running campaigns across:

- Branding & Demand Generation
- Solid understanding of customer journeys, mid-funnel KPIs (CTR, engagement, viewability, attention metrics), and brand lift measurement.
- Strong executional expertise across Google Ads, Facebook Ads, Programmatic platforms, and other major ad channels.
- Proficiency in analytics tools such as Google Analytics, Tag Manager, Search Console, Looker Studio, Adobe Analytics, etc.
- Strong communication, cross-functional collaboration skills, and ability to work in a fast-paced environment.
- Fluent in Microsoft Office Suite.

Google Ads Manager
Google Ads
Google Campaign Manager 360
Display & Video 360
Facebook & Instagram Ads
LinkedIn Ads
Google Insights Finder
Looker Studio
YouTube Studio
Adobe Analytics
Tableau
Advanced Excel

You can feel like a Newfolder in a work-from- home, hybrid, or work-from-the-office environment.
Work-life balance . We're proud of our culture of diversity and inclusion. We have programs that bring us together on key issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.
All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
Where can we take you We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.

📌 Internet Marketing Manager (Mumbai)
🏢 Newfold Digital
📍 Mumbai