Job Title: Social Media Executive – Senior II Location: Rajasthan (Onsite)
Experience: 7–10 Years

Role Overview:
We are seeking a dynamic and experienced Social Media Executive – Senior II to lead end-to-end social media strategies across multiple platforms. This role requires strong expertise in campaign planning, brand storytelling, influencer collaborations, and analytics-driven decision-making. The ideal candidate will mentor junior team members, drive high-impact digital campaigns, and ensure brand growth through innovative content and proactive engagement.

Key Responsibilities:
Social Media Strategy & Execution
Develop and implement long-term cross-platform social media strategies.
Plan and execute campaign calendars, product launches, and digital activations.
Blend organic and paid strategies for maximum reach and engagement.
Team Leadership & Mentoring
Guide, mentor, and manage junior and mid-level team members.
Provide tone-of-voice training, crisis communication handling, and conflict resolution.
Content & Campaign Management
Collaborate with content, design, and performance teams for integrated campaigns.
Lead influencer partnerships and user-generated content initiatives.
Ensure creative, trend-based content that adapts across Instagram, LinkedIn, X, and YouTube.
Analytics & Reporting




Analyze content performance, audience behaviour, and competitor trends.
Prepare and present performance reports and insights to internal teams and clients.

Core Skill Set:
Expertise in social media platforms: Instagram, LinkedIn, X (Twitter), YouTube, and emerging channels.
Proficiency with tools like Meta Business Suite, Creator Studio, Buffer, or Sprout Social.
Robust analytical and reporting skills.
Excellent communication, storytelling, and presentation abilities.
Ability to handle brand response management and crisis communication.
Preferred Qualifications:

- Graduate in Marketing, Communications, or related field.
- 7–10 years of proven experience in social media management and strategy.
- Prior experience leading brand campaigns and managing influencer partnerships.

Must-Have Criteria:

- 7–10 years of hands-on experience in social media management and strategy.
- Proven ability to plan and execute multi-platform campaigns.
- Strong skills in team mentoring, leadership, and cross-functional coordination.
- Proficiency in social media management tools (Meta Business Suite, Creator Studio, Buffer, etc.).
- Demonstrated expertise in analytics, reporting, and trend-based content creation.

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