About the Role We're looking for a data-driven Digital Marketing Manager to own and scale our paid advertising efforts across Google, Meta, and LinkedIn. You'll be responsible for planning, executing, and optimizing campaigns that drive measurable business results — whether that's leads, conversions, or revenue.
What You'll Do
Plan, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube, PMax), Meta Ads (Facebook & Instagram), and LinkedIn Ads
Own campaign budgets and allocate spend based on performance and business priorities
Monitor key metrics (CPA, ROAS, CTR, CPL) daily and optimize bids, audiences, creatives, and landing pages
Set up and manage conversion tracking, pixels, UTM tagging, and attribution across platforms
Run A/B tests on ad copy, creatives, landing pages, and audience segments
Build and present weekly/monthly performance reports with actionable insights
Collaborate with the design and content teams to brief and iterate on ad creatives
Stay current with platform updates, algorithm changes, and industry best practices
What We're Looking For
- 3–5 years of hands-on experience managing paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager ( adjust seniority as needed )
- Proven track record of managing monthly ad budgets of X+ and delivering against CPA/ROAS targets ( fill in your budget range )
- Solid understanding of conversion tracking, Google Tag Manager, GA4, and attribution models
- Experience with A/B testing and a data-first approach to decision-making
- Comfortable working with spreadsheets, dashboards, and reporting tools
- Google Ads certification is a plus
- Excellent communication skills in English
Nice to Have
Experience with programmatic advertising or DSPs
Familiarity with marketing automation tools (HubSpot, Marketo, etc.)
Experience running lead-gen campaigns for B2B or performance campaigns for D2C/e-commerce ( pick what's relevant )
Basic knowledge of SEO and organic social media
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