23 Oct
|
Saras Analytics
|
Secunderabad
23 Oct
Saras Analytics
Secunderabad
We need a hybrid builder: someone with 3+ years of hands-on product management experience who understands product lifecycle, user stories, and roadmaps—and now wants to own activation channels (webinars, events, community) to drive pipeline. Product Marketing (Leveraging PM Background)
Translate product specs and user feedback into compelling messaging, positioning, and customer-facing assets.
Use your PM lens to create technical content (solution briefs, demo scripts, competitive battle cards) that actually resonates with B2B buyers.
Own the end-to-end webinar strategy: topic selection, speaker alignment (internal + external), promotion, and post-webinar nurture.
Events (Virtual & In-Person)
Plan and execute field events (industry conferences, user meetups, roundtables) that align with product milestones.
Community-Led Growth
Activate and nurture a B2B community (Slack, LinkedIn group, or Discord) as a demand channel—not just a support forum.
Surface product feedback from the community and turn it into content, webinars, or feature requests.
Drive 'community to webinar' loops: have power users co-present, share use cases, and refer peers.
2+ years in Product Management at a B2B SaaS company (you've written PRDs, prioritized backlogs, talked to users, maybe even drawn a wireframe or two).
- 1+ years in Product Marketing or a hybrid PM/PMM role (can be combined with the above).
- Proven ability to activate webinars, events, or community as demand channels (please share an example: e.g., 'grew webinar-sourced pipeline by X%' or 'launched a community that generated Y demos').
- Solid written and verbal communication – you can explain technical concepts to non-technical buyers.
📌 Product Marketing Manager - Hybrid (Secunderabad)
🏢 Saras Analytics
📍 Secunderabad