We are building a next-generation demand engineone that goes beyond campaigns to create, detect, and convert demand across a complex, non-linear B2B buying landscape. We are looking for a leader who can unify demand generation, inside sales, AI, MarTech, data, and commercial tech into a single, high-performing system that drives predictable pipeline growth. This role owns the end-to-end demand lifecycle across TOFU, MOFU, and BOFU—from demand creation to pipeline conversion to deal acceleration—while unlocking dark funnel behavior, intent signals, and 1st and 2nd party intelligence to identify and accelerate demand ahead of the market. Role: Head of Demand & Revenue Marketing
Experience: 12 to 15+ years
Job Type: Full Time Employment

Enable local market execution on a unified global backbone

- Align demand strategy to account priorities, buying groups, and revenue goals
- Drive always-on demand across digital, content, events, ecosystem, and partner channels
- Build scalable audience acquisition engines aligned to target accounts and personas
- Leverage AI to increase content velocity, personalization, and targeting precision
- Improve conversion across inquiry MQL SQL pipeline
- Design targeted deal acceleration programs (account-based plays, executive engagement, tailored content, events)
- Enable sales with insights, content, and intelligence to influence buying groups
- Dark Funnel, Intent & Intelligence Layer
- Leverage intent data, 1st party behavioral data, and 2nd party partner intelligence
- Build account prioritization and signal scoring models
- Enable real-time, signal-driven engagement across marketing and inside sales




- Inside Sales & Marketing Convergence
- Improve speed-to-lead, outreach relevance, and pipeline progression
- MarTech, Sales Tech & Data Ecosystem
- Own the architecture and optimization of the MarTech and commercial tech stack
- (CRM, marketing automation, CDP, sales engagement, intent platforms)
- Build a unified data layer across 1st, 2nd, and 3rd party data
- Drive co-marketing, co-sell plays, and joint pipeline programs
- Digital channel spends (paid media, performance marketing, ABM platforms)
- Cost per MQL / SQL / opportunity
- Win-rate influence and revenue impact of marketing programs
- Performance & Operating Cadence
- Own pipeline sourced by our marketing team and influence on revenue outcomes
- Run a weekly global demand cadence across marketing and inside sales
- Pipeline quality and progression
- 12 to 15+ years of experience in B2B demand generation, growth, or revenue marketing
- Proven track record of building full-funnel demand engines (TOFU, MOFU, BOFU) with measurable revenue impact

~ Experience working across:

- Attribution, analytics, and marketing ROI frameworks
- Deep experience with MarTech, sales tech, CRM, and data platforms
- Exposure to AI/GenAI, intent platforms, and signal-driven marketing




- Experience managing or closely partnering with SDR / inside sales teams and field sales
- Thinks in systems, signals, and full-funnel economics
- Aligns marketing tightly with sales and revenue execution
- Brings commercial discipline to demand investments
- Measurable increase in pipeline sourced and influenced by marketing
- Early identification of demand through intent and signal intelligence
- Strong alignment across marketing, inside sales, and field sales Clear visibility into ROI and revenue impact of demand programs
- Market-competitive salary and benefits package

Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
Annual health check-ups
Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We support hybrid work and flexible hours to fit diverse lifestyles.
Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent - persistent.

📌 Marketing Director Director of Marketing Flexible / Hybrid (Pune)
🏢 Persistent Systems
📍 Pune