- Plan by account: Develop and execute account-specific ABM strategies and plans aligned to business and client priorities.
- Find the growth: Partner with Account Leaders to identify growth opportunities, map key stakeholders and buying groups, and set engagement priorities.
Programmes, Content & Engagement
- Create programmes that resonate: Design targeted campaigns, thought leadership, events and executive engagement programmes.
- Tell the account story: Build compelling account narratives, case studies and industry-led content that demonstrate tangible client outcomes.
- Personalise at depth: Drive personalised engagement across key client stakeholders and buying groups.
Pipeline, Growth & Measurement
- Influence pipeline: Partner with Sales and Delivery to support pipeline creation, cross-sell and account expansion.
- Prove impact: Track ABM performance, stakeholder engagement and marketing-influenced pipeline.
- Keep improving: Continuously identify new ways to improve account engagement and marketing impact.
What You Bring:
- 610 years of experience in ABM, B2B or enterprise marketing, integrated marketing or demand generation.
- Solid understanding of enterprise accounts, stakeholder mapping and personalised marketing.
- Strong skills in content, storytelling, campaigns and executive engagement.
- A data-driven mindset focused on business and revenue outcomes.
- Excellent stakeholder management and cross-functional collaboration skills.