Job Description: Sales Engineer – Industrial Electricals & Automation

Position: Sales Engineer / Senior Sales Engineer Department: Sales & Business Development Industry: Industrial Automation & Electrical Equipment

Position Summary

We are seeking a driven and technically sound Sales Engineer to drive business growth for our industrial electricals and automation product portfolio. In this role, you will be responsible for identifying new business opportunities, managing client relationships, and promoting a diverse range of cutting-edge products including motors, VFDs, PLCs, servo systems, industrial robots, HMIs, CNC controllers, wires, and switchgear.

Key Responsibilities

• Business Development: Identify and develop new customer accounts across OEM (Original Equipment Manufacturer), system integrator, and end-user segments.

• Technical Sales: Conduct technical presentations, product demonstrations, and consultations to showcase the value of our automation and electrical product lines.

• Solution Selling: Understand customer requirements and collaborate with the technical/application engineering team to offer integrated solutions involving PLCs, VFDs, servos, and CNC controllers.

• Quotation & Negotiation: Prepare commercial proposals, negotiate pricing and terms, and close sales deals in alignment with company targets.

• Market Mapping: Keep abreast of market trends, competitor activities,



and emerging opportunities within the industrial automation sector.

• Relationship Management: Maintain long-term relationships with existing clients, consultants, and channel partners to ensure high customer satisfaction and repeat business.

Required Qualifications & Skills

• Education: Bachelor’s Degree / Diploma in Electrical Engineering, Electronics & Telecommunication, Instrumentation, or Mechanical Engineering.

• Experience: 2 to 5 years of proven technical sales experience in industrial automation, electrical switchgear, or drive systems.

• Product Knowledge: Hands-on understanding or strong familiarity with automation hardware and electrical components (Motors, VFDs, PLCs, Servo Drives, Industrial Robots, HMIs, CNC Controllers, Wires, and Switchgear).

• Communication: Excellent verbal, written, and presentation skills with robust negotiation capabilities.

• Mobility: Willingness to travel frequently for client meetings and site visits.

What We Offer

• Competitive salary with lucrative performance-based incentives.

• Opportunities for career growth and continuous technical training.

• A dynamic and collaborative work environment.

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