Company:- Kedia Capital

Position: Digital Marketing Executive – Email, WhatsApp & SMS Marketing

Location:- Kalyan West

About the Role

Kedia Capital Services Pvt. Ltd. is looking for a digital marketing executive to plan, execute, and optimize campaigns across email, WhatsApp, and SMS channels to drive client engagement, lead generation, and brand awareness for our broking and wealth management services.

Key Responsibilities

Plan and execute email marketing campaigns (newsletters, promotions, product updates)

Manage WhatsApp marketing campaigns using tools like AiSensy, WATI, or similar platforms

Design and run SMS marketing campaigns for client outreach and alerts

Build and segment customer databases/contact lists for targeted campaigns

Create engaging content, templates, and creatives for each channel

Track campaign performance (open rates, click-through rates, conversions) and optimize accordingly

Ensure compliance with SEBI/TRAI guidelines for financial marketing communications

Coordinate with sales/RM teams to align campaigns with lead generation goals

A/B test messaging, timing, and formats to improve engagement

Qualifications

Bachelor's degree in Marketing, Mass Communication, Business, or related field





1–3 years of experience in digital/email/WhatsApp marketing (freshers with strong portfolios may be considered)

Hands-on experience with marketing automation tools (AiSensy, WATI, Brevo, Mailchimp, or similar)

Basic knowledge of CRM tools and customer segmentation

Familiarity with financial services/broking industry is a plus (not mandatory)

Ideal Candidate Profile

Strong written communication skills (for crafting compelling campaign copy)

Data-driven mindset — comfortable reading analytics and adjusting strategy

Creative thinker who can design simple templates (Canva/basic design tools helpful)

Organized and detail-oriented (managing multiple campaigns/lists without errors)

Understanding of compliance-sensitive communication (financial sector has strict guidelines)

Comfortable working in a quick-paced, growth-stage environment

Nice to Have

Experience in BFSI (Banking, Financial Services, Insurance) marketing

Basic understanding of DLT registration process for SMS/WhatsApp (India-specific compliance)

Knowledge of Meta Business Suite / WhatsApp Business API

CTC:- Best in the Industry (Negotiable as per the experience)

📌 Senior Digital Marketing Executive (Kalyan)
🏢 Kedia Capital
📍 Kalyan