This job is with Standard Chartered Bank, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Job Summary

We are looking for an experienced Adobe Campaign product specialist to join a high-performing squad of campaign specialists and engineers in designing & building data-driven digital marketing campaigns for the bank.

Key Responsibilities

Solution Design & Build
• Architect and build automated, data-driven cross-channel marketing campaigns (Email, SMS, and Push) for a database of over millions of active profiles.
• Extend out-of-the-box data schemas and build custom targeting dimensions in Adobe Campaign Classic to capture granular customer attributes.
• Design complex data management workflows to extract, transform, and load (ETL) audience lists and behavioral data from external CRM and data warehouse systems.
• Write customized JavaScript and SQL scripts within technical workflows to automate data processing, data clean-up, and real-time messaging triggers.
• Develop custom delivery and web application templates using JST (JavaScript Templates) and personalization blocks to dynamically tailor content.
• Configure and manage access management rules, operator roles, and typology rules to ensure data governance and secure marketing deployments.
Campaign Strategy & Execution
• Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic
• Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
• Govern the campaign calendar,



ensuring on-time, high-quality delivery with zero critical defects
• Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion
Adobe Campaign Classic - Adoption
• Serve as the SME for workflows, delivery templates, typology rules, seed addresses, and control groups
• Review complex ACC workflows for data ingestion, audience selection, deduplication, and post-campaign reporting
• Troubleshoot campaign workflows - Work with Production Engineering team in diagnosing failures, identify bottlenecks, resolve data issues, and implement fixes under time pressure
• Investigate ACC delivery logs (broadLog, trackingLog, excludeLog) to produce detailed delivery reports covering deliverability, bounce analysis, exclusion reasons, and recipient-level activity
• Review & feedback on schema design, data model relationships, and ETL pipelines feeding ACC

Strategy
• Responsible for contributing to the organization's strategic objectives by applying specialized skills to deliver high-quality work
Business
• Responsible for collaborating with squad members to deliver value-driven solutions that meet customer needs and business objectives




• Accountable for understanding business requirements and translating them into technical solutions within their area of expertise
• Provide domain expertise to support decision-making and problem-solving within the team
Processes
• Adhere to established processes, methodologies, and best practices within the chapter and the organization. Actively towards continuous refinement of the same
• Responsible for ensuring work items are accurately tracked and updated in ADO
People & Talent
• Actively engage in chapter meetings, workshops, and training sessions to enhance skills and capabilities
• Collaborate with other chapter members to share knowledge, insight and best practices to foster a culture of innovation

Risk Management
• Identify potential risks within their domain and communicate them to squad and chapter leads. Work collaboratively to mitigate identified risks
Governance
• Technology Governance
• Comply with System Delivery controls and attest for it with every (technical) release to production
Regulatory & Business Conduct
• Display exemplary conduct and live by the Group's Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association

Skill

📌 Sr. Assoc, Prod Specialist (Bengaluru)
🏢 Standard Chartered Bank
📍 Bengaluru