Marketing Website, SEO & Generative Engine Optimization (GEO)

Role Summary

- Role focus: Own and continuously improve a modern company website across development, content infrastructure, performance, SEO, analytics, and AI-search discoverability.
- We are looking for a hands-on Web Developer to own the development, maintenance, and ongoing improvement of our company website and digital web experiences.
- This role combines front-end development with content-management infrastructure, website performance, technical SEO, Generative Engine Optimization (GEO), analytics, integrations, and ongoing site optimization.
- The ideal candidate is comfortable taking a website initiative from design or business requirements through development, testing, deployment, measurement, and maintenance.
- You will work closely with marketing, design, and other internal stakeholders to build new pages and experiences, improve existing functionality, maintain strong site performance, and make it easier for the organization to publish and manage web content efficiently.

Responsibilities · Develop, maintain, and enhance responsive, production-quality websites and landing pages.

· Translate designs and prototypes into accurate, responsive web experiences.

· Build reusable components and scalable page structures that support ongoing website growth.

· Manage and improve the website's content-management capabilities, including templates, reusable components, and structured content.

· Implement website updates ranging from routine content changes to recent pages, functionality, and integrations.

· Optimize website performance, including page speed, Core Web Vitals, image performance, JavaScript loading, and overall user experience.

· Implement technical and on-page SEO requirements, including title tags, meta descriptions, heading structures, canonical URLs, redirects, XML sitemaps, robots directives, image alt text, structured data/schema markup, and internal linking.

· Support Generative Engine Optimization (GEO) by ensuring website content is accessible, indexable, machine-readable, and structured for both traditional search engines and AI-powered search and answer platforms.

· Implement and maintain semantic HTML, structured data, metadata, canonical URLs, sitemaps, and other technical elements that help search engines and AI systems understand website content.

· Work with marketing to structure product information, technical content, research, FAQs, proof points, and other authoritative content so it can be easily discovered, interpreted, and cited by search and AI platforms.





· Monitor search-engine and AI crawler accessibility and troubleshoot technical issues that may prevent important content from being discovered, rendered, or indexed.

· Ensure websites follow responsive-design, accessibility, semantic HTML, and cross-browser best practices.

· Integrate forms, analytics, CRM, marketing automation, and other third-party services.

· Implement and maintain website analytics, event tracking, tag management, conversion measurement, and AI-referral reporting.

· Troubleshoot website issues and identify and resolve bugs, broken links, layout problems, integration failures, and performance issues.

· Maintain website security, dependencies, and development best practices.

· Test website changes across desktop and mobile devices before deployment.

· Manage code using Git and follow established development, review, testing, and deployment processes.

· Collaborate with marketing and design teams to continually improve site usability, content presentation, organic search performance, AI-search visibility, and conversion.

· Recommend improvements to the website architecture, technology stack, development workflow, and content-management process.

· Document website architecture, components, integrations, and publishing procedures so the site can be maintained effectively over time.

· Stay current with evolving SEO, GEO, AI-search, structured-data, and web-discovery best practices and recommend appropriate improvements.

Required Skills and Qualifications:

· 2–5+ years of professional web-development experience, ideally including ownership of a corporate, marketing, or content-driven website.

· Strong proficiency in HTML, CSS, and modern JavaScript/TypeScript.

· Experience with a modern front-end framework such as React, Next.js, Vue, or a comparable framework.

· Experience working with a CMS, including traditional or headless CMS platforms.

· Ability to translate Figma or similar design files into responsive, production-ready web pages.

· Strong understanding of responsive design and mobile-first development.

· Working knowledge of technical SEO and how website architecture and development decisions affect organic search performance.

· Experience optimizing websites for performance and Core Web Vitals.

· Understanding of web accessibility and semantic HTML best practices.

· Experience integrating APIs, forms, analytics systems, CRM platforms,



or other third-party services.

· Familiarity with Git and modern version-control workflows.

· Experience deploying and maintaining production websites using modern hosting or cloud platforms.

· Strong debugging and problem-solving skills.

· Strong attention to detail and ability to deliver polished web experiences.

· Ability to work independently, prioritize website requests, and communicate effectively with both technical and nontechnical stakeholders.

Preferred Qualifications:

Education : B.E/B.Tech

· Experience with Next.js and React.

· Experience with headless CMS platforms such as Sanity, Contentful, Strapi, or similar systems.

· Experience with modern deployment platforms such as Vercel, Netlify, AWS, or comparable services.

· Familiarity with Google Analytics, Google Tag Manager, Google Search Console, and related website analytics tools.

· Experience implementing and validating structured data/schema markup.

· Experience with CRM or marketing-automation integrations such as HubSpot or Salesforce.

· Familiarity with A/B testing, conversion optimization, and website experimentation.

· Experience creating or maintaining reusable component libraries or design systems.

· Familiarity with CI/CD workflows and automated testing.

· Basic understanding of UI/UX principles and an ability to identify usability issues.

· Experience working with marketing, content, SEO, and creative teams.

· Familiarity with Generative Engine Optimization (GEO), AI search, and emerging approaches for improving brand and content visibility in platforms such as Google AI experiences, ChatGPT, Perplexity, Gemini, and similar systems.

· Experience building content architectures designed for strong machine readability and information retrieval.

· Familiarity with AI crawler behavior, robots.txt, XML sitemaps, server logs, and search-engine indexing.

· Experience measuring traffic and conversions originating from AI-powered search and answer platforms.

What success looks like :

The website is fast, reliable, accessible, search-friendly, AI-discoverable, and easy to maintain. New content and pages can be launched efficiently, website performance is actively monitored and improved, technical issues are resolved quickly, and marketing teams are able to execute website initiatives without unnecessary development bottlenecks.

The Web Developer takes ownership of the website as an ongoing digital platform—not simply as a collection of individual development projects—and helps ensure that both people and machines can easily discover, understand, and engage with the company’s content.

📌 Web Developer (Karnataka)
🏢 DIMAAG
📍 Karnataka