What's Ditto?

Ditto’s mission is to help people make well-informed insurance decisions - from expert advisory and policy purchases to dedicated claim support. We pioneered the industry-first “No-spam” policy, and over the past five years, we’ve assisted over 700,000 users with personalized advice on health and term insurance. We carry a 4.9 rating with 32,000+ reviews on Google.

Ditto is part of the Finshots family (500K+ subscribers) and is backed by Zerodha, India’s largest stockbroker. We won LinkedIn’s Top Startup award in both 2022 and 2023

About the role

We’re looking for a YouTube Marketing Executive who understands how content works, can spot what makes a video interesting, and is comfortable being in front of the camera.

This role is a mix of content marketing, YouTube growth and content creation.

You’ll help us identify the right topics, understand what people are searching for, work on titles and thumbnails, shape scripts, study performance and improve what we create.

But you won’t only work behind the scenes.

You’ll also create content and present on camera. Think of yourself as one of Ditto’s in-house creators.

Today, we run YouTube channels in English, Hindi, Telugu, Tamil, Malayalam and Kannada, and we plan to launch more regional channels over time.

Because of this, being comfortable speaking and presenting in more than two languages is a must.

You’ll work on content around health insurance, term insurance, personal finance and other topics relevant to Ditto’s audience.

What you'll do

- Own YouTube content from idea to publishing and performance analysis.
- Identify video opportunities through YouTube search, audience comments, trends, competitor research, internal teams and customer questions.
- Work on the positioning and packaging of videos, including the topic, angle, title, hook and thumbnail direction.
- Create and present content for Ditto’s YouTube channels.
- Work across both long-form videos and Shorts.
- Adapt content for different languages and audiences instead of simply translating the same script.
- Work with writers, editors and designers to improve the final output.




- Help shape scripts with a focus on clarity, retention and making complex topics easier to understand.
- Repurpose strong ideas across different formats and languages where relevant.
- Publish and optimise videos with appropriate titles, descriptions, chapters, links and other channel hygiene.
- Track metrics such as CTR, audience retention, watch time, traffic sources, subscriber growth and leads.
- Use performance data to understand what is working and improve future content.
- Experiment with current formats, series, titles, thumbnails and content approaches.
- Help us launch and grow newer regional YouTube channels.

You might be a good fit if

- You understand content. You can tell the difference between something that is technically correct and something people will actually want to watch.
- You are confident and natural on camera.
- You can speak and present comfortably in more than two languages.
- You have a strong sense of what makes people click on a video and continue watching it.
- You understand how YouTube works beyond simply posting consistently.
- You are comfortable using YouTube Analytics and interpreting performance data.
- You enjoy researching topics and identifying content opportunities.
- You can simplify complicated topics without making them inaccurate.
- You understand the importance of titles, thumbnails, hooks and retention.
- You follow YouTube and social media closely and have a good sense of what content formats are working.
- You can adapt the same underlying idea for different audiences, languages and formats.
- You can balance creative instincts with data.
- You are comfortable using AI tools, but can independently decide what is worth making and why.

This role may not be for you if





You prefer staying completely behind the scenes or aren't comfortable regularly presenting on camera.

It may also not be the right fit if you prefer working only from pre-decided topics and detailed briefs.

We’re looking for someone who can independently identify content opportunities, create and present content, and take ownership of helping our YouTube channels grow.

What we'd love to see

We’re more interested in how you think about content and YouTube than the exact job titles you’ve had.

You can share

- Videos where you’ve appeared on camera
- A YouTube channel you’ve worked on
- Shorts or long-form videos you’ve created
- Videos you’ve researched, scripted or helped package
- Titles or thumbnails you’ve worked on
- Your own social media or YouTube channel
- Content you’ve created in different languages
- A content series you helped build

If you’ve worked on a video that performed well, we’d also like to understand why you think it worked.

The goal is simple

Create videos people want to click on, keep watching and trust Ditto because of - across languages.

What’s In It for You?

- Competitive compensation
- Comprehensive Health and Term Insurance
- At Ditto, you’ll be part of a smart, ambitious, and supportive team. With our flat hierarchy, you’ll have the chance to collaborate closely with people across all levels from Day 1.

Our Interview Process:

We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 2 weeks time.

The schedule is as follows:

1. First Interaction (HR Round)
2. Task or Assignment
3. Second Interaction (Technical Round)
4. Final Interaction

This is an in-office role. Our address is : Fortuna 1, 680, 8th Main Rd, near Delmia Circle, 14th Cross, 3rd Phase, J. P. Nagar, Bengaluru, Karnataka 560076.

Please Note: Beware of recruitment scams. Ditto does not charge any fees for the hiring process. We’ve seen fraudulent hiring messages impersonating Ditto. Please read this notice for details and how to verify/report.

📌 YouTube Marketing Executive (Bengaluru)
🏢 Ditto Insurance
📍 Bengaluru