Company Description Brandatory is a modern creative branding and digital marketing agency focused on delivering exceptional digital experiences for diverse brands. With over five years of industry experience, the agency has successfully completed more than 250 projects for clients across 15+ countries. Brandatory aims to be one of the leading digital marketing companies in Kolkata, combining strategic thinking with innovative design and content.

Team members collaborate in a energetic environment that values creativity, data-driven decisions, and measurable impact on clients’ brand growth.

Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Kolkata, responsible for managing and growing clients’ social media presence across multiple platforms. Day-to-day tasks include planning and executing social media campaigns, creating and scheduling engaging content, monitoring performance metrics, and optimizing strategies based on insights. The specialist will collaborate with designers, copywriters,



and account managers to ensure brand consistency and alignment with broader digital marketing initiatives.

Additional responsibilities include community management, responding to audience interactions, staying current with platform trends and best practices, and contributing ideas to enhance brand visibility and engagement.

Qualifications

- Candidates should possess strong skills in Social Media Marketing and Digital Marketing.
- Candidates should possess skills in Social Media Content Creation and Marketing.
- Candidates should possess excellent Communication skills, both written and verbal.
- Experience with social media analytics tools and reporting to measure campaign performance.
- Ability to manage multiple projects, meet deadlines, and work effectively in a collaborative, on-site team environment.
- Knowledge of current social media trends, platform algorithms, and best practices for audience growth and engagement.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.

📌 Social Media Marketing Specialist (Kolkata)
🏢 Brandatory
📍 Kolkata