- Define and execute the design vision and strategy aligned with business growth and digital transformation goals.
- Establish design standards, governance frameworks, and best practices.
- Champion a customer-first, design-led culture across the organization.
User Experience & Product Design :
- Optimize UX strategy for mobile apps, trading platforms, onboarding journeys, and investor tools.
- Simplify complex financial workflows into intuitive user journeys.
- Drive usability, accessibility, and frictionless navigation across digital products.
- Ensure consistent omnichannel experience across web, app, WhatsApp, email, and customer touchpoints.
Customer Journey & Conversion Optimization :
- Map and optimize customer journeys from acquisition to activation, engagement, and retention.
- Reduce drop-offs in onboarding, KYC, funding, trading, and investment journeys.
- Apply behavioral design principles to improve activation, trading frequency, and cross-sell.
- Collaborate with analytics teams to run A/B tests and optimize conversions.
Innovation & Future-Ready Experiences :
- Stay ahead of global fintech design trends and emerging interaction paradigms.
- Introduce creative experiences such as:
- intelligent dashboards & personalization
- contextual nudges & insights
- simplified investing journeys
- Drive differentiation through experience-led innovation.
Preferred candidate profile :
- 5-8 years in UX/Product Design with leadership experience.
- Proven experience leading design for BFSI consumer-facing digital platforms.
- Candidates currently or previously worked on trading platform.
- Strong portfolio demonstrating UX excellence & measurable business impact
- Experience building and scaling design teams and systems
- Familiarity with financial products & investor behavior is a plus