Job Title: Senior Manager — Offline Sales

Location: Noida

Experience: 8–12 years

Employment Type: Full-time

About the Role

Triggr is looking for a Senior Manager — Offline Sales to grow its retail and distribution business. You will own sales targets, expand the distributor and dealer network, strengthen retail presence, and lead sales execution across assigned markets. Prior experience with a consumer electronics brand is mandatory.

Key Responsibilities

- Own offline sales revenue, growth, collections, and profitability targets across assigned territories.
- Build and expand the distributor, dealer, and retail network in priority markets.
- Drive primary sales to distributors and secondary sales to retailers, supported by strong consumer sell-through.
- Identify and appoint channel partners, assessing market coverage, financial capability, and business potential.
- Develop territory plans, sales forecasts, and market expansion strategies.
- Build relationships with distributors, key retailers, and modern trade accounts, where applicable.
- Plan and execute trade schemes, retailer incentives, product launches, and in-store promotions within approved budgets.
- Improve product availability, shelf visibility, retail merchandising, and promoter effectiveness.
- Track distributor inventory, stock ageing, replenishment, and returns to maintain healthy channel stock.




- Manage credit discipline, outstanding payments, and timely collections with the finance team.
- Recruit, coach, and manage field sales teams; establish clear targets and regular performance reviews.
- Gather market intelligence on competitor pricing, products, schemes, and retailer feedback.
- Coordinate with supply chain, marketing, and after-sales teams to resolve channel issues and support growth.

Mandatory Requirements

- 8–12 years of offline sales experience, including experience with a consumer electronics brand.
- Proven track record of achieving sales targets and expanding distributor and retail networks.
- Strong understanding of general trade, distribution economics, channel margins, trade schemes, and credit management.
- Experience managing primary sales, secondary sales, and retail sell-through.
- Demonstrated ability to lead field sales teams and manage distributor performance.
- Robust negotiation, relationship management, forecasting, and analytical skills.
- Willingness to travel extensively across assigned markets.

Preferred

- Existing relationships with consumer electronics distributors and retailers.
- Experience scaling distribution for a growing brand.
- Exposure to modern trade, regional retail chains, and in-store promoter programmes.

📌 Senior Manager - Offline Sales (Noida)
🏢 TRIGGR
📍 Noida