About the role
Group Head, Strategy (Media and Comms) for a Automobile Brand. You will lead the thinking on how TVS motorcycles, scooters and EVs get advertised across India, and be the senior person the client turns to on media and communications.
• Account: Automobile Brand
• Function: Strategy, Media and Communications
• Reports to: Business Head / VP Strategy t
•
Location:
Bangalore
• Employment: Full time What this role is for Automobile Brand spends a lot on advertising, and that spend should rest on a proper understanding of buyers, the category and competitors. The Group Head makes sure it does. You own how media and communications strategy comes together for the account's brands, from national launches to regional and dealer level activity, and you represent the agency's strategic view with the client. What you will do Strategy and planning
• Build and own the yearly media and communications strategy for , from commuter motorcycles to premium bikes, scooters and EVs.
• Turn consumer, category and competitor insight into transparent choices on audience,
channel and message, including regional and language specific plans.
• Lead strategy for launches, festive season campaigns and always-on brand work.
• Agree with the client's analytics and sales teams how effectiveness will be measured: reach, consideration, leads, test rides and sales.
• Guide the media mix across TV, digital, social, influencers, OOH, print, radio, retail and dealer activation, along with partnerships and sponsorships. Working with the client
• Be the senior strategic contact for Automobile Brand marketing leadership. Present strategy, reviews and recommendations.
• Keep an eye on changes in the business and the category, and bring the client ideas before they ask.
• Work with creative, digital, data and production teams so the strategy shows up in the final work. If Interested , please share
your profile
on
[email protected] with the below details. Name: Current CTC: Exp CTC: Notice Period:
📌 Group Head-Strategy (Bengaluru)
🏢 dentsu
📍 Bengaluru