Business Development Manager – India Agency & Channel Partnerships

Location:
Kolkata preferred; Mumbai or Bengaluru also considered Employment Type: Full-time Work Arrangement: Remote within India or hybrid arrangements are negotiable, with travel for partner meetings and business development.

About the Role
We are looking for a commercially minded Business Development Manager to build and grow our partner network in India’s gaming and digital marketing ecosystem. You will develop relationships with advertising agencies, media partners and local channels, taking partnerships from initial outreach through negotiation, launch and ongoing performance improvement. Your work will directly support our India expansion by securing high-quality partners, sustainable commercial terms and reliable delivery.

Key Responsibilities
• Identify and develop partnerships with advertising agencies, media networks, creator agencies, distribution platforms and, where relevant, payment service providers.
• Lead commercial negotiations covering pricing, scope of services, deliverables, contracts and payment terms, coordinating internal approvals.
• Work with marketing and finance teams to develop partner incentives, volume-based rebates and revenue-sharing models.
• Coordinate partner onboarding and campaign launches with internal teams, ensuring clear responsibilities and delivery expectations.
• Monitor partner performance using acquisition costs, conversion rates, retention and user-quality metrics.
• Collaborate with data and risk teams to identify invalid traffic, fraudulent conversions and attribution anomalies.
• Manage reconciliation, delivery issues and commercial disputes,



and recommend corrective action or partnership termination when necessary.
• Build long-term relationships through structured partner reviews and joint growth plans. Requirements & Qualifications
• At least 3 years of relevant experience in business development, agency management, media partnerships or channel development; 5+ years is a plus.
• Experience in gaming, sports entertainment, adtech or consumer internet businesses. A background at Dream11, Games24x7, MPL or a comparable platform is preferred.
• An established network of Indian advertising agencies, media partners and influencer or creator agencies, with a track record of converting relationships into active partnerships.
• Familiarity with CPM, CPC, CPI, CPA and revenue-sharing models.
• Strong negotiation, stakeholder management and project execution skills.
• The ability to evaluate channel performance and traffic quality, with an understanding of ad fraud and campaign measurement.
• Fluency in English and Hindi for business discussions, negotiations and ongoing partner management.
• A proactive approach, sound commercial judgment and a high standard of skilled integrity.

What We Offer
• Competitive fixed compensation based on experience.
• Performance-based bonuses linked to measurable partnership results and quality.
• The opportunity to build a local partner ecosystem in a priority growth market.
• Flexible working arrangements and support for required business travel.
• Close collaboration with marketing, product and leadership teams, with room to grow your responsibilities. Interested? Apply with your CV and a brief summary of the partner categories you know best, along with an example of a partnership you independently developed and delivered.

📌 Business Development Manager (Kolkata)
🏢 Seagamex
📍 Kolkata