Location:
Bengaluru, Karnataka, India Employment Type: Full-time

Experience:
3–5 years About Viwidh Foodcraft Viwidh Foodcraft is building modern food brands focused on great food, memorable customer experiences, and sustainable growth. Our flagship brand, Roti Kulcha Naan, is a North Indian vegetarian dining brand built around a breads-first philosophy. We are looking for a hands-on F&B; Brand Manager to own and execute our brand marketing activities, strengthen brand positioning, drive customer engagement, and support business growth across our outlets.

Key Responsibilities
- Brand Management: Develop and execute brand strategies, marketing plans, and campaigns aligned with business objectives.
- Social Media & Content: Own social media channels, content calendars, creative briefs, Reels, brand storytelling, and community engagement.
- Campaign Management: Plan and execute marketing campaigns for new outlet launches, menu launches, festivals, promotions, and customer engagement.
- Influencer Marketing: Identify, onboard, and manage food influencers and content creators to drive brand awareness and customer acquisition.
- Local Store Marketing: Execute hyperlocal marketing initiatives, events, partnerships, sampling activities, and neighbourhood campaigns to increase outlet footfall.
- Digital Marketing: Plan and coordinate paid campaigns across relevant digital platforms, monitor performance, and optimise marketing spends.
- Customer Retention: Work on loyalty programmes,



repeat purchase campaigns, customer engagement, and CRM initiatives.
- Creative & Vendor Management: Coordinate with designers, photographers, video editors, agencies, and other external partners.
- Market Research: Track competitor activities, consumer trends, customer feedback, and emerging marketing opportunities.
- Performance Tracking: Monitor campaign performance, marketing spends, customer acquisition, engagement, footfall, and revenue impact. Requirements
- 3–5 years of experience in brand marketing, preferably in F&B;, restaurants, QSR, D2C, or consumer brands.
- Strong understanding of brand building, social media, content marketing, and influencer marketing.
- Experience planning and executing marketing campaigns from concept to delivery.
- Creative thinking combined with a strong understanding of business and commercial outcomes.
- Excellent communication, coordination, and project management skills.
- Ability to work independently, take ownership, and execute in a fast-paced environment.
- Familiarity with Canva, Meta Ads Manager, analytics tools, and AI-powered marketing tools is an advantage.

What We Offer
- Ownership of marketing activities for a growing consumer food brand.
- The chance to work directly with the founding team.
- Freedom to experiment, test new ideas, and build impactful campaigns.
- Hands-on exposure to brand strategy, digital marketing, customer growth, and restaurant operations.

📌 F&B Brand Manager (Bengaluru)
🏢 Viwidh Foodcraft
📍 Bengaluru