Company Overview: Countable is a dynamic fintech startup based in Canada, dedicated to revolutionizing the financial services industry through innovative technology solutions. Our mission is to empower individuals and usinesses with cutting-edge financial tools that enhance efficiency, security, and accessibility. Position Overview: We are seeking a highly skilled, self-motivated Senior Marketing Manager to join our growing team. This role will be pivotal in shaping our brand presence, driving customer acquisition, and implementing strategic marketing initiatives to accelerate our growth in the competitive fintech landscape. Job

Responsibilities:
Develop and Execute Marketing Strategy:
• Create and execute comprehensive marketing strategies aligned with company objectives.
• Drive brand awareness, customer acquisition, and retention through targeted campaigns.
• Utilize market research and analysis to understand trends and customer preferences. Content Creation and Management:
• Develop compelling content across various platforms including website, blog, social media, and email newsletters.
• Manage content calendar and ensure consistent messaging that resonates with our target audience. Digital Marketing and Campaign Management:
• Oversee digital marketing campaigns, including PPC, SEO, SEM, and social media advertising.




• Optimize campaigns to maximize ROI and track key metrics to measure effectiveness. Brand Management:
• Maintain and enhance brand identity and ensure consistency across all marketing channels.
• Monitor industry trends and competitors to identify opportunities for differentiation. Partnerships and PR:
• Identify and cultivate partnerships that amplify our brand reach and customer acquisition efforts.
• Manage PR activities and cultivate relationships with industry influencers and media outlets. Analytics and Reporting:
• Utilize analytics tools to track marketing performance and generate regular reports.
• Make data-driven decisions to optimize marketing strategies and improve outcomes. Pre-Requisites:
• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Proven experience (5+ years) in a marketing role within the fintech industry or related field.
• Solid understanding of digital marketing strategies and tools, including SEO, SEM, PPC, and social media.
• Excellent communication skills with the ability to create engaging content and compelling narratives.
• Experience in managing marketing budgets and optimizing ROI.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Ability to thrive in a fast-paced startup environment and drive results independently.

📌 Senior Marketing Manager (India)
🏢 Recognized
📍 India