Company: GenerationX (GXI Creators Private Limited) Department: Influencer Marketing Employment Type: Full time WFH About Generation X Generation X is a digital entertainment company specializing in influencer marketing, premium talent management, creator-led brand campaigns, and creator economy solutions. We work with brands and creators to build impactful campaigns through strategic planning, creative execution, and strong industry relationships. Role Overview We are looking for an Influencer Marketing Manager who can independently manage influencer marketing campaigns from the initial client brief to final execution and reporting. The ideal candidate should understand both the strategic and operational sides of influencer marketing, including developing campaign plans, identifying the right creators, managing client relationships, coordinating deliverables, and ensuring campaigns are executed smoothly.

Key Responsibilities
• Client Management: Understand client requirements, can create plans, manage brand communication, and maintain strong professional relationships.
• Campaign Planning: Develop influencer marketing strategies, campaign proposals, creator recommendations, and execution plans based on client objectives and budgets.
• Influencer Management: Identify, shortlist, negotiate with, and coordinate relevant influencers and content creators.
• End-to-End Execution: Own campaign timelines, deliverables, content approvals, publishing schedules, and final campaign closures.
• Coordination: Act as the primary point of contact between clients, creators, and internal teams to ensure smooth execution.
• Budget Management: Prepare campaign cost estimates, negotiate creator commercials, and maintain campaign profitability.
• Performance Tracking: Monitor campaign deliverables, collect insights, and prepare performance reports for clients.
• Problem Solving:



Proactively resolve execution challenges, manage last-minute changes, and ensure deadlines are met.
• Business Growth: Identify opportunities to expand existing client accounts and recommend additional campaign solutions. Requirements
• 6-12 months of relevant experience in influencer marketing & talent management.
• Strong understanding of the Indian creator ecosystem and social media platforms, particularly Instagram and YouTube.
• Handle campaign execution from briefing to final delivery.
• Coordinate with brands, creators and internal teams.
• Take ownership instead of waiting for someone to tell you every next step.
• Experience managing brand campaigns and communicating directly with clients.
• Ability to create campaign strategies, influencer shortlists, proposals, and execution plans.
• Strong negotiation, communication, coordination, and problem-solving skills.
• Comfortable working in a fast-paced, performance-driven environment. What We Expect We are looking for someone who goes beyond simply coordinating influencers. You should be capable of understanding a brand's objectives, building a practical campaign plan, selecting the right creators, managing execution independently, and delivering results. You should be proactive, commercially aware, detail-oriented, and comfortable taking responsibility from start to finish. Salary range: 20,000 to 25,000 + some amount of zomato credits every month Why Join Generation X?
• Work directly with established brands and creators across categories.
• Take ownership of campaigns instead of being limited to routine coordination.
• Be part of a growing company in the creator economy.
• Get opportunities to grow into senior leadership as the business scales.

How to Apply
Share your CV along with proofs of campaigns you have managed, brands you have worked with, and your specific contribution to those campaigns. You can also mail us at [email protected]

📌 Influencer Marketing Manager (Mumbai)
🏢 Generation X
📍 Mumbai