Retention Specialist – PocketfulRole: Drive user engagement, retention and lifetime value for Pocketful, a quick-growing fintech and stockbroking platform.

Key Responsibilities
• Design, execute and optimise lifecycle marketing campaigns across push notifications, WhatsApp, email, SMS and in-app channels.
• Build automated, personalised user journeys for onboarding, activation, trading engagement, retention, reactivation and cross-selling.
• Own retention metrics including DAU/MAU, repeat trading, churn, reactivation and customer lifetime value.
• Leverage AI tools and automation hands-on to personalise campaigns, generate insights, optimise messaging and improve campaign performance.
• Run segmentation, A/B testing and cohort analysis to continuously improve engagement and conversion.



Ideal Candidate
• 4–8 years of experience in retention, CRM or lifecycle marketing, preferably in fintech, stockbroking or D2C.
• Hands-on expertise in platforms such as CleverTap, MoEngage or WebEngage.
• Proven experience building sophisticated customer journeys and managing campaigns for millions of users at scale.
• Strong analytical skills, with the ability to translate data into actionable growth strategies.
• Highly hands-on with AI tools, marketing automation and experimentation—not just strategy or campaign management.

📌 Retention Specialist (India)
🏢 Pocketful
📍 India