Performance Marketing & Growth Manager – PocketfulRole: Own paid user acquisition and performance marketing for Pocketful, a fast-growing fintech and stockbroking app.

Key Responsibilities
• Plan, execute and scale performance campaigns across Meta Ads, Google Ads and other paid acquisition channels.
• Drive quality app installs, completed KYC, demat account openings and first-time funded or active users.
• Own campaign budgets, CAC, conversion funnels, attribution and channel-level ROI.
• Manage app campaign optimisation, audience targeting, creative testing, retargeting and landing-page performance.
• Work closely with product and analytics teams to improve acquisition funnels and marketing attribution.
• Build data-driven growth strategies using AI tools, experimentation and automation. Ideal Candidate




• 3–7 years of hands-on performance marketing experience, preferably in fintech, stockbroking, consumer apps or D2C.
• Proven experience scaling mobile app acquisition campaigns on Meta and Google at meaningful budgets.
• Robust understanding of app attribution platforms such as AppsFlyer, Adjust or Branch, and analytics tools such as GA4.
• Experience optimising beyond installs—towards KYC completion, account activation, CAC and retention.
• Highly analytical, comfortable managing budgets and accountable for measurable growth outcomes.
• AI and marketing automation experience is a plus.

📌 Performance Marketing (India)
🏢 Pocketful
📍 India