Retention Specialist – PocketfulRole: Drive user engagement, retention and lifetime value for Pocketful, a rapid-growing fintech and stockbroking platform.

Key Responsibilities

- Design, execute and optimise lifecycle marketing campaigns across push notifications, WhatsApp, email, SMS and in-app channels.
- Build automated, personalised user journeys for onboarding, activation, trading engagement, retention, reactivation and cross-selling.
- Own retention metrics including DAU/MAU, repeat trading, churn, reactivation and customer lifetime value.
- Leverage AI tools and automation hands-on to personalise campaigns, generate insights, optimise messaging and improve campaign performance.
- Run segmentation, A/B testing and cohort analysis to continuously improve engagement and conversion.





Ideal Candidate
- 4–8 years of experience in retention, CRM or lifecycle marketing, preferably in fintech, stockbroking or D2C.
- Hands-on expertise in platforms such as CleverTap, MoEngage or WebEngage.
- Proven experience building sophisticated customer journeys and managing campaigns for millions of users at scale.
- Strong analytical skills, with the ability to translate data into actionable growth strategies.
- Highly hands-on with AI tools, marketing automation and experimentation—not just strategy or campaign management.

📌 Retention Specialist (Delhi)
🏢 Pocketful
📍 Delhi