Job Purpose The Business Development Manager will drive High revenue growth, market share, and brand visibility within the assigned territory. This role owns the end-to-end B2B commercial cycle—combining primary sales and strict collection management with localized marketing activations to generate secondary demand for channel partners.

Key Responsibilities

1. Sales & Commercial Management (Primary Function)

- Achieve monthly, quarterly, and annual sales targets through structured B2B distribution networks.
- Ensure 100% timely collection of outstanding payments to maintain a healthy credit cycle.
- Manage high-value accounts, clinical chains, and individual retail audiologists.
- Monitor territory commercial health, analyzing sales data to identify growth white spaces.

2. Channel Partner Management & Expansion

- Build, nurture, and maintain strong, long-term relationships with existing B2B channel partners.
- Onboard new channel partners, audiometry clinics, and ENT hospital setups to expand market footprint.
- Implement structured partner engagement programs to ensure high brand-share-of-wallet.

3. Marketing & Secondary Demand Generation

- Design and execute ground-level B2B2C marketing activations to drive footfall for channel partners.
- Plan and organize localized community touchpoints, including residential society screening camps.
- Network with premium social clubs (e.g., Rotary Club, Lions Club) to set up corporate/social awareness programs.
- Track the ROI of field marketing investments and measure camp-to-clinic lead conversion rates.

4. Territory & Competitive Intelligence

- Map the complete geographic territory to track competitor pricing, schemes, and product positioning.




- Supply regular market intelligence reports to national marketing and product development teams.
- Utilize CRM systems to track pipelines, manage client interactions, and forecast sales accurately.
- Identify and develop new business opportunity across assigned territories

Preferred candidate profile

- Direct experience in the hearing aid industry, or transferable B2B network management experience from high-turnover industries like Paint, Tyres, or Telecom

- Experience: 8-10 Years in B2B channel sales, dealer management

- Location: Navi Mumbai

About us:

Headquartered in Denmark, GN Hearing is among the leading manufacturers of hearing aids in the world. The company offers a full range of instruments and accessories under several brands. The company has subsidiaries in more than 25 countries and distributors in 80 more. Driven by technological innovations and commercial excellence, GN Hearing has been the growing faster than the industry for the last many years.

In India, the hearing aid industry at wholesale prices is approximately INR 750 crores annually. Private retail consumption accounts for over 85% of the hearing aid market in revenue terms with the balance coming from government tenders. The market is growing @10~12% p.a. and likely to grow at these rates for the next decade due to very favorable demographics viz.

- 90% of hearing aid users are in the 50+ age group.
- They are living longer due to healthier lifestyles.




- Leading a more active retired life and would like to enjoy life with friends and family.
- Have the money to fund hearing aids.

In the hearing-impaired population, the hearing aid penetration level is only 2%. In developed countries the penetration is in the 20~40% levels.

In India, GN is headquartered in Navi Mumbai. In 2023, GN posted revenues of INR 131 cr (USD 16 mln). GN has been the fastest growing company since 2012 growing revenues @ 18% CAGR. GN is now the 2nd largest company in the lucrative retail market with a 20% market share, up from 5% market share in 2011. GN is the most profitable company in the industry with the highest % EBITA margin. Leadership in technology, a clear India strategy and solid execution have been the drivers of this performance.

Given the strong momentum, GN has an opportunity to drive growth higher than the current already high rate. GN has put in place aggressive plans for the 2023~2025 strategy period. The strategy involves executing on multiple key sales initiatives in parallel with speed and accuracy. GN operates through a direct dealer network of about 700 customers. The larger key customers account for a disproportionate share of the industry potential and consequently GNs business.

Hearing aids are dispensed as a medical device and the dealer (dispenser) makes the brand choice. Among other things, fast, accurate and at times customized service solutions to these larger customers are important to succeed with them. The customized solutions tend to put a strain on operations increasing complexity. The relatively small size of the business is deceptive when compared to the complexity of the challenges involved.

📌 Business Development Manager - Mumbai (Navi Mumbai)
🏢 GN Hearing India
📍 Navi Mumbai