Performance Marketing Specialist – ABM Services

1. About Factors.ai

Factors.ai is an AI-powered account-based marketing (ABM) and attribution platform for B2B go-to-market teams. We combine account intelligence, intent signals, multi-touch attribution and ad orchestration so marketing and sales teams know which accounts are in-market, what is influencing pipeline, and where to put their next dollar. Over 500 GTM teams use Factors, including Sprinklr, Descope, Everstage, Rocketlane, Moengage and Yellow.ai.

Alongside the platform, our ABM Services team runs paid campaigns for B2B customers, using Factors data to decide who to target, what to say and how to measure it.

2. The Role

You will plan, launch and optimise account-based paid campaigns across LinkedIn, Google, Meta, Programmatic and other ads channels for our B2B clients. You will own day-to-day campaign performance, work directly with client marketing teams, and use Factors' account-level data to show how paid media influences pipeline.

3. What You Will Do

- Run campaigns end to end: Build and manage ABM campaigns on LinkedIn Ads, Google Ads, Meta Ads and programmatic platforms (e.g. StackAdapt, DV360 or similar) for Factors’ customers.
- Account targeting: Build target account lists and segments from intent, firmographic and engagement data, and tailor messaging by persona and funnel stage.
- Optimise continuously: Manage budgets, bids, audiences, creatives and A/B tests. Run weekly optimisation cycles and keep spend pacing on plan.
- Measure what matters: Track account reach, engagement, influenced pipeline and CAC alongside platform metrics.



Build clear client reports and present them in reviews.
- Own the client relationship: Be the day-to-day contact for client marketing teams. Translate their goals into channel plans and explain results and trade-offs plainly.
- Keep learning: Stay current on platform changes, recent ad formats and AI-driven buying tools, and share what works with the team.

4. What We Are Looking For

- Must have

- 2–4 years of hands-on experience running paid media for B2B or SaaS brands.
- Working experience on LinkedIn Ads and Google Ads, plus practical exposure to Meta Ads and programmatic or display buying.
- Comfort with campaign analytics: reading funnel data, CPL, CPC, CTR and conversion metrics, and linking them to pipeline.
- Strong written and verbal communication. You can present results and recommendations to marketing leaders.
- Ownership, curiosity and the ability to manage several accounts at once.

- Good to have

- Agency background (performance marketing, demand generation or media agency), with experience managing multiple client accounts.
- Understanding of ABM concepts: tiered account lists, intent data, account-level reporting and sales-marketing alignment.
- Experience with CRMs and attribution tools (HubSpot, Salesforce, or similar), and with Google Ads,



LinkedIn and Meta certifications.
- Comfort with spreadsheets, dashboards and AI tools for analysis, reporting and creative iteration.

5. Why Join Factors.ai A product that is shaping how B2B teams do ABM. Factors is building the AI brain and execution layer for ABM teams. The product has moved from attribution and account intelligence into AI agents (Scout), ad orchestration (LinkedIn and Google AdPilot) and an MCP server that puts Factors data inside tools like ChatGPT and Claude. You will work close to a product that is changing quickly, and you will learn how AI is changing paid media.

Backed by top-tier investors

We are venture-backed by Elevation Capital, Stellaris Venture Partners and Emergent Ventures, and we are part of Flipkart's Leap Ahead programme with an investment from Flipkart Ventures. Our investors have backed us across multiple rounds, which reflects their belief in the team and the product, and it gives us the runway to keep building.

6. What you get

- Exposure to many B2B SaaS clients and all major paid channels, with direct access to the data that shows what is driving pipeline.
- A small, senior team where you own your accounts and your ideas get heard and tested quickly.
- Early-stage growth: as the services team grows, so does the scope for people who deliver.
- Learning budget for platform certifications and tools.

7. Role Details

- Team: ABM Services (Paid Media)
- Level: Senior Associate
- Experience: 2–4 years (required); agency background preferred
- Location: Bengaluru, India

📌 Performance Marketing Specialist – ABM Services (Bengaluru)
🏢 Factors.ai
📍 Bengaluru