Role Overview We are looking for an experienced and creative Social Media Executive to lead the day-to-day management and growth of our social media platforms. The ideal candidate should have a strong understanding of social media strategy, content creation, audience growth and performance analytics, with the ability to translate brand objectives into engaging, platform-specific content. The role will involve working closely with internal teams, creative partners and stakeholders to build a solid social presence, drive engagement and continuously improve content performance.

Key Responsibilities
Social Media Strategy & Management
• Weekly content shoots at university campuses across content pillars like faculty bytes, event captures, UGC content, industry expert visits etc
• Develop and execute social media strategies aligned with overall brand and business objectives.
• Manage day-to-day content across platforms, including Instagram, LinkedIn, Facebook and YouTube.
• Develop monthly content calendars based on campaigns, key moments, trends and business priorities.
• Stay updated on platform algorithms, emerging trends, formats and best practices.
• Work closely with designers, videographers, agencies and internal teams to deliver high-quality content.
• Support social media reputation management and escalation of sensitive issues when required.




• Track and analyse key social media metrics including reach, impressions, engagement, video views, follower growth, website traffic and conversions.
• Prepare monthly and campaign-level performance reports.
• Conduct competitor and industry benchmarking.
• Use insights to continuously optimise content strategy and platform performance. Collaboration & Stakeholder Management
• On-ground management of student ambassadors and the production team to shoot weekly content
• Coordination with university students, collaborators, internal creative team and production team
• Work with internal stakeholders to understand communication priorities and translate them into social media content.
• Manage external agencies where applicable.
• Manage multiple projects and deadlines simultaneously. What We're Looking For
• 4+ years of experience in social media, digital marketing, content or communications
• Proven experience in managing and growing social media accounts
• Strong portfolio demonstrating successful social campaigns and content in B2C companies across Internet first brands
• Experience managing multiple brands, markets or social platforms is preferred
• Someone who can think strategically but is also comfortable getting into the execution

📌 Social Media Executive (Mumbai)
🏢 Emeritus
📍 Mumbai