Company Description Lucidus is a simulation-based career exploration game for students in grade 8-11. We're helping families across the US, UK, Canada, Singapore, and India. We're incubated at NSRCEL (IIM Bangalore) and Amity Innovation Center. We're winners of multiple grants and backed by talented angels and VCs.

45-Day Growth Marketer Onboarding Plan

Phase 1: Days 1–10 — Foundation & Audit

Goal: Understand the business, set up infrastructure, no paid spend yet.

Audit brand, competitors, target audience, existing (if any) social presence

Define ICP (ideal customer profile) and core messaging pillars

Choose 2–3 primary social platforms (don't spread thin)

Set up analytics: GA4, Meta Pixel, UTM tracking conventions

Deliverable by Day 10: Content calendar, tracking set up, 5-10 organic posts live.

Phase 2: Days 10–30 — Test & Learn

Goal: Launch paid campaigns small, find what resonates organically and via ads.





Launch paid campaigns (e.g., $500–1500/platform) across 3–4 ad creative variants

Double down on organic formats getting traction (reels, carousels, etc.)

Weekly content sprint with editor/designer: batch-produce 2–3 weeks of content ahead

Phase 3: Days 30-45 — Scale & Optimize

Goal: Scale what works, systematize the engine.

Increase budget on winning campaigns/audiences

Formalize content production pipeline (weekly/biweekly batch shoots)

Build repeatable reporting cadence (weekly snapshot, monthly deep-dive)

Test one new channel/format (influencer, UGC, current platform)

Document playbook: what worked, what didn't, next-quarter roadmap

Deliverable by Day 45: Scalable paid + organic engine, documented playbook, growth plan with budget ask.

📌 Growth Marketer (India)
🏢 Lucidus Career Game
📍 India