Vasundhara Infotech is looking for a result-oriented Digital Marketing to drive app growth, user acquisition, ASO, organic downloads, and marketing performance across digital channels.

Responsibilities

- Plan and execute digital marketing and app growth strategies.
- Yes, for a broader and more qualified scope, I recommend:Manage ASO for Android and iOS applications and games to improve visibility, rankings, and organic downloads.
- Manage and optimize Google Ads, Meta Ads, and paid user acquisition campaigns.
- Conduct keyword research, competitor analysis, and market research.
- Analyze installs, retention, conversion, LTV, and campaign performance.
- Conduct A/B testing and growth experiments to improve acquisition and conversion.
- Use AI and marketing automation tools to improve marketing workflows and performance.
- Collaborate with design and development teams for marketing creatives and app updates.





Skills & Requirements

- App Store Optimization (ASO)
- Paid & Organic User Acquisition
- Google Ads & Meta Ads
- Growth Marketing & Performance Marketing
- Keyword Research & Competitor Analysis
- A/B Testing & Growth Experimentation
- Retention & Lifecycle Marketing
- LTV & App Monetization Understanding
- SEO & SEM
- Google Analytics & Marketing Analytics
- AI & Marketing Automation Tools
- Data Analysis & Performance Reporting
- Creative Thinking & Problem Solving

Preferred Experience

- 1–4 years of experience in Digital Marketing or ASO.
- Experience in mobile apps, IT, or software products preferred.
- Hands-on experience with ASO tools such as AppTweak, Sensor Tower, or App Radar is an advantage.

📌 Digital Marketing Manager (Surat)
🏢 Vasundhara Infotech
📍 Surat