Location: Hybrid - 80% Remote | 20% Offline - Surat | Delhi

Type: Full-time

About the role

We're looking for a Creative Strategist to plan the ideas behind high-performing Meta ads for D2C brands. You'll research the product and its customers, decide how the product should be positioned, and turn that into ads, landing pages and launches that convert.

What you'll do

- Research product, customers and competitors to find the angles that sell
- Plan and brief Meta ad creatives: videos, images and UGC (hooks, scripts, messaging)
- Write ad copy, headlines and product messaging
- Suggest improvements to websites and landing pages to lift conversion (CRO)
- Shape product positioning and support new product launches
- Review ad performance with the team and turn learnings into the next round of creatives
- Coordinate with editors and shoot teams so creatives are delivered on time

You're a great fit if you

- Have 1-3 years of experience in social media management, content marketing or creative strategy
- Have worked on Meta ads (even as part of a team) and understand how creative affects results
- Have a good eye for videos and images, and can explain why one ad works and another doesn't
- Are strong at research and enjoy digging into a brand,



audience or category
- Write transparent, persuasive copy (copywriting skills are a big plus)
- Are organized and can manage multiple brands and deadlines at once

Creative production

- Own the ad creative pipeline from brief to delivery: static images, videos, UGC, and carousels
- Guide designers, video editors, and content creators with clear direction and detailed feedback
- Make sure creatives are on-brand, on-strategy, and on time
- Work with the execution team to create video and images for meta

Working with the performance team

- Coordinate closely with the performance marketing manager on campaign goals, testing plans, and creative needs
- Translate performance data into actionable creative and funnel improvements
- Keep the founder updated on progress, blockers, and results

Nice to have

- Basic video editing or design skills (Canva, CapCut)
- Experience with product launches

What we offer

- Direct exposure to the founder and hands-on work across multiple D2C brands
- A fast-moving team where your ideas get implemented
- Real ownership and room to grow into a larger leadership role

📌 Creative Strategist (Meta ads) (Surat)
🏢 ZebraLearn
📍 Surat