23 Oct
|
Creatorly
|
India
About Creatorly
Creatorly is a creator marketing platform that connects brands with a fast-growing network of micro and small Instagram creators (roughly 1K–50K followers) for paid influencer campaigns.
Brands launch campaigns from ₹1,000 on a simple model of ₹499/month plus a 2% platform fee, and can repurpose creator content as paid ads. With a robust creator community in place, we are now scaling the brand side of our marketplace.
About the Role
As our Founding Brand Partnerships Lead, you will lead brand acquisition end to end, from first outreach to a brand's first live campaign. You will work directly with the founders and lay the foundation for a growing brand partnerships team.
What You'll Own
You will own the complete brand partnership lifecycle and report weekly on pipeline performance at each stage.
1. Lead generation: Build target lists of D2C and growing brands that already post on Instagram and already spend on influencers. Use Instagram, the Meta Ad Library, LinkedIn and D2C directories, focused on Mumbai, Delhi, Bangalore, Pune, Chandigarh and Ludhiana.
2. Outreach and follow-up: Run cold email, Instagram DM, LinkedIn and WhatsApp sequences. Follow up consistently and log every touchpoint.
3. Discovery call: Learn the brand's goals, current influencer spend, past results and pain points.
4. Demo and proposal call: Show the platform and a sample creator shortlist for the brand's niche and budget.
5. Closing call: Handle objections on pricing, creator quality and ROI, and convert the brand to a paid subscription.
6. Onboarding call: Set up the brand's account and build its first campaign brief together.
7. First campaign: Guide the brand to a successful first campaign,
ensure creators deliver on brief, and drive repeat campaigns.
You will also:
- Maintain an accurate CRM pipeline with each brand's stage, next steps and timelines.
- Refine sales collateral, outreach templates and call scripts, and build a documented sales playbook.
- Share weekly market insights with the founders on objections, win/loss trends and product opportunities.
Success in Your First 90 Days
- Day 30: 200 qualified leads contacted, 25 discovery calls, 3 brands signed, 1 first campaign live
- Day 60: 400 leads contacted, 50 discovery calls, 10 brands signed, 5 first campaigns live
- Day 90: 20 brands signed, 12 first campaigns live, and a documented sales playbook to onboard future team members
Targets will be reviewed together at the end of month one and calibrated to pipeline performance.
Who You Are
You are an experienced brand-side seller who thrives on owning complex, multi-stakeholder deals.
Must-haves:
- 2–5 years in brand partnerships, account management or sales at an influencer marketing agency, creator platform, ad-tech or D2C-focused company
- A proven record of closing deals across multi-meeting sales cycles
- Strong understanding of how D2C brands and marketing teams evaluate and buy influencer campaigns, including budgets, approvals and ROI
- A self-starter who proactively builds and manages their own pipeline
- Excellent written and verbal communication in English and Hindi
Nice-to-haves:
- An existing network of D2C founders, brand managers or agency contacts
- Experience building sales processes at an early-stage startup
- Hands-on familiarity with Instagram, Meta Ads and influencer campaign workflows
Tools You'll Use
You should be hands-on with a modern sales stack. Experience with comparable tools is equally welcome.
- CRM: HubSpot, Zoho CRM or Pipedrive
- Prospecting: LinkedIn Sales Navigator, Apollo.io, Meta Ad Library
- Outreach: Instantly, Lemlist or similar cold email tools
- Social and messaging: Instagram, LinkedIn, WhatsApp Business
- Meetings: Google Meet, Zoom, Calendly
- Proposals and reporting: Google Workspace, Canva
- Collaboration: Notion, Slack
What We Offer
- Competitive fixed salary
- Performance incentives for every brand signed and every first campaign launched
- ESOP or performance bonus
- Remote-first role based in Mumbai, Bangalore or Delhi, with in-person client meetings as needed
- Direct work with the founders and the chance to build and lead a team
Hiring Process
- Intro call (20 min)
- Deal walkthrough (30 min): Take us through a multi-meeting deal you closed
- Sales role-play (30 min): Lead a discovery call with a founder playing a prospective brand
- Take-home (2 hours max): Identify 10 target brands and draft outreach for two of them
- Founder conversation: Role expectations, targets and offer
Apply here on LinkedIn with your CV and a brief note about a brand partnership you're proud of closing.
📌 Brand Partnerships Manager (India)
🏢 Creatorly
📍 India