: Marketing Manager – Brand, Performance & Growth Marketing

Company: Saffron Edge

Location: Ghitorni, South Delhi

Work Mode: Work from Office

Experience: 5–7 Years

About the Role:

We are looking for a dynamic and results-driven Marketing Manager with expertise in brand marketing, performance marketing, digital growth, and customer engagement. The ideal candidate will be responsible for planning and executing integrated marketing campaigns, driving brand visibility, generating measurable business outcomes, and optimising customer acquisition and retention.

The candidate should have experience working across multiple industries, particularly SaaS, IT, Healthcare, and Manufacturing, with the ability to understand different target audiences and develop marketing strategies aligned with business objectives.

Key Responsibilities

1. Brand Strategy & Integrated Marketing

- Develop and execute brand marketing strategies to strengthen brand positioning, awareness, and market presence.
- Plan and manage integrated campaigns across digital, social, and offline channels.
- Lead campaign planning, messaging, creative development, and execution in alignment with business goals.
- Maintain brand consistency across marketing communications and customer touchpoints.

2. Performance Marketing & Digital Growth

- Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
- Manage campaign budgets and monitor key metrics, including CAC, ROAS, conversions, and revenue contribution.
- Develop strategies to improve lead generation, customer acquisition, app installs, and conversion rates.
- Analyse campaign performance and implement data-driven improvements to maximise ROI.

3. Social Media & Content Marketing

- Develop social media and content strategies to increase brand visibility, engagement, and audience growth.
- Oversee content calendars, creative campaigns, digital storytelling, and influencer or partner collaborations where relevant.
- Work with design, content, and external agencies to deliver high-quality marketing assets.
- Track engagement, traffic, and conversion metrics to assess campaign effectiveness.

4. Growth Marketing & Customer Retention

- Develop customer acquisition, engagement, retention, and reactivation strategies.




- Plan lifecycle marketing campaigns through email, push notifications, WhatsApp, and other relevant channels.
- Use marketing automation and CRM platforms to improve customer journeys and campaign personalisation.
- Monitor retention, repeat engagement, and customer lifetime value to identify growth opportunities.

5. Industry-Specific Marketing

- Develop and execute marketing campaigns for clients across SaaS, IT services, Healthcare, and Manufacturing.
- Understand industry-specific audiences, buyer personas, value propositions, and customer journeys.
- Support B2B marketing initiatives, including demand generation, lead nurturing, account engagement, and sales enablement.
- Collaborate with sales and business development teams to align marketing activities with pipeline and revenue objectives.
- Adapt messaging and campaign strategies to suit both B2B and B2C audiences, depending on client requirements.

6. Product Marketing & Go-to-Market

- Support product launches, recent service introductions, and go-to-market campaigns.
- Develop campaign messaging, positioning, and promotional strategies for new offerings.
- Coordinate with product, sales, design, and content teams to ensure successful campaign execution.
- Track launch performance and recommend improvements based on market and customer insights.

7. Analytics, Reporting & Optimisation

- Track and report marketing performance using Google Analytics 4 (GA4), advertising dashboards, and other analytics tools.
- Prepare regular reports covering campaign performance, lead generation, traffic, conversions, CAC, and ROI.
- Identify trends and opportunities through campaign data, competitor analysis, and market research.
- Present insights and actionable recommendations to stakeholders and clients.

8. Team & Stakeholder Management

- Coordinate with internal teams, agencies, vendors,



and other stakeholders to ensure timely execution of marketing initiatives.
- Manage multiple campaigns and priorities simultaneously.
- Monitor deliverables, timelines, budgets, and campaign quality.
- Communicate marketing performance, challenges, and recommendations clearly to stakeholders.

Required Qualifications & Skills

- 5–7 years of experience in digital marketing, brand marketing, performance marketing, or growth marketing.
- Hands-on experience with Google Ads, Meta Ads, social media marketing, and campaign analytics.
- Experience managing integrated campaigns across paid, organic, and engagement channels.
- Understanding of B2B marketing and demand generation, preferably across SaaS, IT, Healthcare, or Manufacturing.
- Knowledge of lead generation, customer acquisition, conversion optimisation, and retention marketing.
- Experience with GA4, CRM platforms, and marketing automation tools.
- Strong analytical, communication, project management, and stakeholder management skills.
- Ability to manage multiple campaigns and demonstrate measurable marketing outcomes.

Preferred Qualifications

- Experience in a digital marketing agency or managing campaigns for multiple clients.
- Exposure to B2B technology, SaaS, IT services, healthcare solutions, or manufacturing businesses.
- Familiarity with platforms such as MoEngage, Adjust, HubSpot, CleverTap, or similar tools.
- Experience in B2B demand generation, lead nurturing, and sales pipeline support.
- Understanding of SEO, content marketing, influencer marketing, and marketing automation.

Key Performance Indicators (KPIs)

- Brand awareness, reach, and engagement growth.
- Qualified leads, conversions, and pipeline contribution.
- Campaign ROI, CAC, and ROAS.
- Website traffic and organic growth.
- Customer acquisition, retention, and reactivation.
- Successful execution of campaigns within agreed budgets and timelines.
- Marketing contribution to business growth and revenue objectives.

Ideal Candidate: A well-rounded marketing professional who combines brand building with hands-on performance and growth marketing, understands B2B and B2C audiences, and can execute measurable campaigns across SaaS, IT, Healthcare, and Manufacturing industries.

Thanks!!

📌 Brand Marketing Manager (Gurugram)
🏢 Saffron Tech
📍 Gurugram