1.Lead Generation: Generate patient leads through Google Ads, Meta Ads (Facebook and Instagram), website campaigns, and other digital platforms.
Digital Campaign Management: Plan, execute, and monitor digital marketing campaigns for various hospital departments and specialities.
Patient Enquiry Management: Handle patient enquiries received through WhatsApp, phone calls, website forms, and social media platforms.
Lead Follow-up: Coordinate with the hospital's call centre and concerned departments to ensure timely follow-up and conversion of leads into appointments.
Appointment Conversion: Track leads from initial enquiry to OP consultation, diagnostic services, and hospital admission, where applicable.
Performance Marketing: Monitor campaign performance, cost per lead (CPL), conversion rates, and return on advertising spend (ROAS).
Website and Landing Page Management: Ensure hospital websites, speciality pages,



and landing pages are updated and optimised for lead generation.
CRM and Lead Tracking: Maintain accurate lead databases, update patient enquiry statuses, and prepare daily, weekly, and monthly lead reports.
Coordination with Hospital Departments: Work closely with doctors, speciality teams, the call centre, and the business development team to promote healthcare services and treatment packages.
Reporting and Strategy Improvement: Analyse campaign results, identify high-performing channels, improve lead quality, and implement strategies to increase patient appointments and hospital revenue.

Pay: ₹300,000.00 - ₹500,000.00 per year

Advantages:
Provident Fund

Work Location: In person

📌 Digital Marketing Lead Management Executive Perumbavoor
🏢 Baby Memorial Hospital, Perumbavoor
📍 Perumbavoor