Skill Set Required -
3+ years of hands-on experience in Retention marketing/Growth Marketing or Lifecycle Marketing, preferably in a B2C or E-Commerce environment.
Robust knowledge of Basics of Retention Marketing requires i.e. Different Journey use cases, Campaign analysis metrics, retention workflows and more.
Strong command over CRM tools, especially CleverTap (experience in tools like MoEngage, WebEngage is a plus).

Key Responsibilities
Retention Strategy: Develop and execute retention plans aligned with business, customer lifecycle, and revenue objectives.
CRM Campaigns: Own end-to-end campaign planning, execution, and optimization across Email, SMS, WhatsApp, and Push.
Customer Journeys: Design, build, launch, and optimize automated lifecycle journeys across key customer stages.
Segmentation & Cohorts: Create behavioural, lifecycle, transactional, and cohort-based segments to drive targeted engagement.
Retention Funnel: Monitor the end-to-end retention funnel, identify drop-offs, and drive initiatives to improve retention and repeat transactions.
Performance Analysis: Track, analyse, and report key CRM metrics including open rates, CTRs, conversions, retention,



and churn through daily/weekly/monthly performance reports, dashboards, and actionable insights to support performance tracking and data-driven decision-making.
Data-Driven Optimization: Identify gaps and improvement areas using data analytics and continuously optimize campaigns, journeys, and communication strategies.
Tech Advancements & Event Implementation: Support implementation of recent CRM features, event tracking, and tech enhancements, proactively identify and coordinate bug fixes with relevant teams.
Customer Insights: Leverage consumer feedback and behavioural data to refine user journeys, communication, personalization, and CRM campaigns.
CRM & MarTech: Own event tracking, triggers, integrations, and CRM platform enhancements in collaboration with Tech/Product.
Cross-Functional Execution: Partner with Product, Tech, Creative, Content, and Business teams to deliver retention initiatives.
Growth Opportunities: Identify and implement recent lifecycle programs, journeys, and retention initiatives to drive customer value and business growth.

📌 Retention Marketing Manager New Delhi
🏢 Vouchagram India
📍 New Delhi