D2C Performance Marketing Executive (Meta & Google Ads)

Mulund, Mumbai (In office) · 1–2 years · ₹3–4 LPA · Full-time

About Us

A Mumbai-based performance marketing agency with 14 years of experience growing brands across D2C brands.

The Role

You'll own performance marketing for D2C and e-commerce brands on Meta and Google, manage ₹10–50 lakhs in monthly ad spend, and be accountable for revenue and ROAS. This is a client-facing role.

What You'll Do
Plan, launch, and scale sales campaigns on Meta (Advantage+ sales, catalog, and retargeting) and Google (Shopping, Performance Max, Search, and YouTube).
Manage product feeds in Google Merchant Center and Meta Commerce Manager.
Use AI tools (ChatGPT, Gemini, Claude) to generate hooks, ad copy, and UGC and reel scripts for creative testing in line with Meta Andromeda.
Run A/B tests on creatives, offers, audiences, and landing pages. Scale the winners and catch creative fatigue early.
Set up and maintain tracking with Meta Pixel, CAPI, GA4, and GTM on Shopify or WooCommerce.




Work with the development team to improve product page and checkout conversion rates.
Run abandoned cart and retention flows using WhatsApp, email, and CRM automation.
Plan and scale campaigns for sale events, launches, and festive seasons.
Manage budgets daily to hit ROAS and CAC targets.
Report on revenue, ROAS, CAC, and AOV, and present insights and next steps to clients.

What We're Looking For
1–2 years of hands-on D2C or e-commerce experience on Meta and Google Ads
The candidate must have experience working with a digital marketing agency
Experience with Advantage+, catalog ads, Google Shopping, and Performance Max
Comfort using AI tools for copy, scripts, and creative ideas
Working knowledge of GA4, GTM, Pixel and CAPI, Shopify, and marketing automation tools
Robust analytical skills and comfort with data and spreadsheets
Excellent communication and presentation skills, with a solid command of English
Ability to build client rapport and handle client calls with confidence

📌 Performance Marketing Executive Mumbai (India)
🏢 Paarami Digital Consulting
📍 India