Roles & Responsibilities:
Regional & BTL Marketing: Plan and execute regional and BTL marketing initiatives to support business acquisition and brand visibility.
ATL Coordination: Coordinate with the Corporate Office for the planning and execution of regional ATL/media campaigns.
Lead Generation: Drive quality lead generation through localized marketing activities and campaigns.
Planning & Execution: Develop and execute monthly and quarterly marketing plans aligned with acquisition targets.
BTL Activity Monitoring: Coordinate with branches and vendors to ensure timely and effective execution of approved BTL activities.
Branch Visits: Conduct quarterly visits to regional branches to assess branding, visibility, and localized marketing requirements.
Branch Launches: Prepare market assessment reports and coordinate marketing activities for recent branch/location launches.
Vendor Management: Develop and maintain a network of marketing agencies, vendors, and local partners for effective execution of marketing initiatives.
MIS & Reporting: Prepare monthly MIS and performance reports covering marketing activities, lead generation, spends, and outcomes.

📌 Regional Marketing Manager/btl Manager Ludhiana (India)
🏢 Muthoot Finance
📍 India