Role & responsibilities
Develop and execute performance marketing strategies across digital platforms to drive revenue growth and customer acquisition.
Lead campaigns across Google Ads, Meta Ads, and other relevant digital advertising platforms.
Drive e-commerce growth through customer acquisition, retention, and repeat purchase strategies.
Optimize key metrics including ROAS, CAC, CPA, conversion rates, and overall marketing ROI.
Manage digital marketing budgets, campaign performance, and channel-level profitability.
Leverage analytics, attribution, and consumer insights to improve campaign effectiveness.
Collaborate with E-commerce, Brand, Sales, and Business teams to achieve business objectives.
Build, mentor, and lead a team of 810 middle-management professionals, fostering a performance-driven culture.





Reporting Structure:
Reports to: Business Head – E-Commerce
Team Size: 8–10 Middle-Management Specialists

Ideal Candidate Profile:
Solid experience in performance marketing, digital acquisition, and e-commerce growth.
Proven track record of scaling digital campaigns and delivering measurable business results.
Expertise in paid media, marketing analytics, budget optimization, and ROI management.
Solid leadership, strategic thinking, and stakeholder management capabilities.
Experience in the FMCG, Foods & Beverages, D2C, or consumer brands sector would be an advantage.

📌 Head Performance Marketing Delhi
🏢 Vishwa Management Services
📍 Delhi