Job Title : Senior Digital Marketing Executive - Performance Marketing Location : Madurai (In office) Type : Full time Experience : 3+ years in digital and performance marketing

Job Summary : We’re looking for Senior Digital Marketing Executive with solid experience in performance marketing . This role will focus on ROI-focused campaigns, user acquisition, and managing high-budget ad accounts to achieve scalable growth.

Key Responsibilities :
Design and execute paid digital campaigns across Google Ads, Facebook/Instagram, YouTube, and programmatic platforms.
Manage advertising budgets and optimize for ROI and CPA across channels.
Set up and monitor conversion tracking using tools like Google Tag Manager, Google Analytics and Meta Events Manager.
Perform A/B testing on creatives, landing pages and audience targeting.




Provide detailed reports on performance metrics, KPIs and campaign ROI.
Conduct keyword and audience research to refine targeting and messaging.
Collaborate with creative and product teams to align campaigns with business goals.

Requirements :
Proven hands-on experience with Google Ads, Meta Ads, and performance analytics tools.
Strong analytical skills and experience with data visualization/reporting tools.
Excellent knowledge of bidding strategies, retargeting and funnel optimization

Job Types : Full-time, Permanent

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive Kalavasal
🏢 RVK Digital Marketing Solutions
📍 Kalavasal