22 Oct
|
Mark Speciality India
|
India
22 Oct
Mark Speciality India
India
We are a Rapid Growing Oil and Grease Manufacturing Company having sales outlets all over India.
We are in requirement of Digital Marketing professional at our Head Office at Wagle Estate, Thane.
Position Overview
The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing strategies to promote industrial lubricants, greases, and specialty oils. The role focuses on generating B2B leads, improving brand visibility, and supporting sales teams through digital channels.
Key ResponsibilitiesA. Digital Strategy & Campaign Management
Develop strategies targeting industrial buyers, distributors, OEMs, and B2B clients :
Manage SEO & SEM campaigns to increase website traffic and lead generation
B. Website & SEO Management
Optimize website content for keywords like:
Industrial lubricants
Automotive oils
Grease manufacturers
Improve website ranking on search engines (Google)
Coordinate with developers for website updates, landing pages, and performance improvements
C. Content Marketing
Create and manage:
Product brochures (technical)
Blog posts (e.g.,
“Best grease for bearings”)
Simplify technical data into customer-friendly content
D. Lead Generation (Very Significant in This Industry)
Generate B2B leads via:
LinkedIn campaigns
Google Ads
Industry portals (IndiaMART, TradeIndia)
Maintain and update lead database
Coordinate with sales team for lead follow-ups
E. Social Media Management
Manage company profiles on:
LinkedIn (primary for B2B)
YouTube (product demos)
Product launches
Distributor engagement
Use CRM tools to track leads and conversions
G. Analytics & Reporting
Monitor performance using:
Google Analytics
Google Search Console
Prepare monthly reports on:
Leads generated
Campaign ROI
Website traffic
H. Competitor & Market Analysis
Analyze competitor digital strategies
Track industry trends in lubricants and grease segment
Pay: ₹15,000.00 - ₹30,000.00 per month
Perks :
Cell phone reimbursement
Work Location: In person
📌 Digital Marketing Assistant Thane (India)
🏢 Mark Speciality India
📍 India