We are seeking a data-driven and creative E-commerce Advertisement Expert to manage and optimize our paid marketing campaigns across multiple digital platforms. In this role, you will be responsible for planning, executing, and scaling our ad campaigns on Google, Meta, Amazon, and quick-commerce platforms. Your primary goal will be to maximize revenue, improve conversion rates, and achieve a highly profitable Return on Ad Spend (ROAS).Core Responsibilities

- Campaign Strategy & Execution: Design, launch, and manage end-to-end paid advertising campaigns across Meta (Facebook & Instagram Ads), Google Ads (Performance Max, Search, Shopping), and marketplace ads (Amazon, Flipkart, etc.).
- ROAS Optimization: Constantly monitor, analyze, and optimize bids, budgets, and targeting parameters to achieve maximum efficiency and reduce Customer Acquisition Costs (CAC).
- Creative Collaboration: Partner with the design and content teams to conceptualize high-converting ad assets, including product images, video hooks, reels, and persuasive ad copy.
- A/B Testing: Conduct continuous split testing on ad creatives, audience demographics, headlines, and landing pages to identify winning formulas.
- Funnel & Remarketing: Build robust retargeting funnels to re-engage website visitors, cart abandoners,



and past buyers to increase Customer Lifetime Value (LTV).
- Marketplace Performance: Manage sponsored product and brand ads on e-commerce platforms, optimizing keyword rankings and product visibility.
- Data Analytics & Reporting: Track daily performance metrics (CTR, CPC, Conversion Rate, ROAS). Provide transparent weekly and monthly performance reports to the management team with actionable insights.

Requirements & Qualifications

- Experience: 2–4 years of proven experience running paid ads specifically for D2C (Direct-to-Consumer) or e-commerce brands, preferably in the food, beverage, or FMCG sector.
- Platform Expertise: Deep hands-on experience with Meta Ads Manager, Google Ads Manager, and Amazon Advertising dashboards.
- Technical Skills: Strong understanding of technical setups, including Meta Pixels, Google Tag Manager, Google Analytics (GA4), and conversion tracking.
- Analytical Mindset: Excellent spreadsheet skills (Excel/Google Sheets) with the ability to interpret numbers into transparent marketing strategies.
- Creative Eye: A solid understanding of visual storytelling and what triggers consumer buying psychology in the snacking/food industry.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 E-Commerce Executive (Faridabad)
🏢 KG Overseas
📍 Faridabad