Company Profile

Morulaa Healthtech is a fast-growing technology company building AI-driven regulatory and compliance solutions, helping over 500+ global medical device and IVD manufacturers navigate complex regulatory pathways into India, the EU, the USA, and ASEAN markets. Our platforms help organizations automate document-heavy workflows.

Why this role exists

We are looking for a performance-driven and analytical Digital Marketing Specialist (2-3 years of experience) to fuel our lead generation and customer demand creation engine. In this role, you will design, execute, and optimize multi-channel digital campaigns tailored for global healthcare executives, regulatory leaders, and medical devices across India, the US, Europe, and Asia-Pacific.

What you'll do

- Google Ads Campaigns:
- Build, structure, and scale high-intent B2B Google Analytics and Ads, Display, Remarketing, and Video campaigns to capture active search demand for MedTech and regulatory compliance solutions.
- Conduct thorough keyword research, query mining, match type refinement, and negative keyword management to ensure high relevance, identify the right audience and minimize wasted ad spend.
- Continuously test ad copy variations, responsive search ads (RSAs), extension assets, bid strategies (e.g., Target CPA, Maximize Conversions, CTR), and landing page experiences to drive lower Cost Per Acquisition (CPA) and higher conversion rates.
- LinkedIn Ads & Account-Based Marketing (ABM):
- Design and deploy targeted B2B campaigns using LinkedIn Campaign Manager, leveraging Sponsored Content, Lead Gen Forms, Message/InMail Ads, Static Ads and Dynamic Ads.
- Build ultra-precise B2B audience segments by targeting key MedTech personas (e.g., Regulatory Affairs Directors, VP of Quality Assurance, Medical Device C-Suite Executives) using Account-Based Marketing (ABM) lists, job titles, functions, and company sizes.
- Optimize lead generation forms and native campaign experiences to capture high-intent inquiries directly within AD Campaigns.
- B2B Lead Generation & Funnel Management:
- Map out, implement, and optimize the end-to-end B2B marketing funnel from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) SQL (Sales Qualified Lead) conversion.
- Set up automated lead nurturing workflows, drip email campaigns,



and multi-touch retargeting sequences using marketing automation tools to advance leads through every buyer stage.
- Score and qualify incoming leads (MQL to SQL transition), establishing clear criteria and automated handoffs to the sales team for prompt consultation and demo scheduling.
- Analyze funnel drop-offs, buyer friction points, and lead velocity to optimize conversion touchpoints across landing pages, forms, and email sequences.
- Search Engine Optimization (SEO) & Web Performance:
- Lead end-to-end SEO strategies (On-page, Off-page, and Technical SEO) to elevate search rankings for high-intent B2B, MedTech, and regulatory compliance keywords.
- Perform web performance audits, optimize site architecture, improve Core Web Vitals, and build quality backlinks to drive steady organic growth.
- Partner with content and regulatory teams to publish SEO-optimized blogs, case studies, and landing pages.
- Analytics, Reporting & Funnel Insights:
- Track and report on multi-channel marketing performance using Google Analytics 4 (GA4), Google Search Console, Data Studio and campaign dashboards.
- Deliver weekly and monthly data-backed insights on campaign effectiveness, funnel drop-offs, CAC, LTV, and ROI to key leadership stakeholders.

What you bring

- Education & Academic Background:
- Management Qualifications (Preferred): Master of Business Administration (MBA) or Post Graduate Diploma in Management (PGDM) with a specialization in Digital Marketing, Digital Business, or International Business from tier-1 or tier-2 premier Business Schools (B-Schools) or premier institutes.
- Undergraduate Foundations: Bachelor’s degree in Business Administration (BBA), Marketing, Commerce, Computer Science, Engineering, Mass Communication, or related analytical disciplines from reputed, top-ranked universities or institutions.
- Academic Rigor & Capabilities: Candidates with an English-medium academic background demonstrating exceptional written analytical communication, strategic brand reasoning, and quantitative problem-solving skills derived from rigorous B-School coursework,



live industry projects, or strategic case studies.
- Experience:

2-3 years of proven experience managing B2B digital marketing campaigns, preferably within a SaaS, B2B Tech, Healthcare/Life Sciences, or Professional Services environment.

- Mandatory Technical & Digital Marketing Skills:
- Google Ads: Hands-on mastery of Google Analytics and Ads, Display, Remarketing, and Video campaign setup, keyword strategies, bid management, and Conversion Tracking.
- LinkedIn Ads: Proven experience with LinkedIn Campaign Manager, direct Sponsored Content, Lead Gen Forms, and Account-Based Marketing (ABM) audience targeting.
- SEO: Strong expertise in keyword research, technical SEO audits, site taxonomy, link-building strategies, and hands-on usage of tools like Ahrefs, SEMrush, Moz, and Google Search Console.
- Analytics & Tracking: Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking parameters, and conversion attribution models.
- Business Intelligence & Data Visualization: Looker Studio (formerly Google Data Studio) / Microsoft Power BI
- Core Competencies:
- Excellent copy-editing and ad-writing capabilities tailored for B2B buyer decision-makers.
- Strong analytical mind with the ability to turn complex marketing data into actionable growth strategies.
- High ownership, project management skills, and clear cross-functional verbal and written communication.

Nice-to-haves

- Google Ads & LinkedIn Ads Certifications, or Google Analytics Professional Certification.
- Prior exposure or background in B2B marketing for Healthcare, Medical Devices, Pharmaceuticals, or Regulatory Compliance industries.
- Experience with marketing automation platforms (HubSpot, Mailchimp, Automation) and CRM integrations.

Why join Morulaa Health Tech?

At Morulaa, you won't just run standard ad campaigns; you will spearhead marketing for high-value AI-driven compliance and regulatory solutions serving top global healthcare manufacturers. You will enjoy significant creative and strategic autonomy, experiment with cutting-edge B2B growth stacks, and play a direct role in driving our international market expansion.

Pay: ₹300,000.00 - ₹500,000.00 per year

Perks:

- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Perungudi)
🏢 Morulaa HealthTech
📍 Perungudi