JOB DESCRIPTION Field Sales Representative (FSR)

Company: Schwifty Foods & Beverages Pvt. Ltd.
Brand: DUDE – Juice with Nata de Coco
Department: Sales & Distribution
Job Type: Full time | Field Sales
Reporting To: Area Sales Manager (ASM) / Regional Sales Manager (RSM)
Location: As per assigned territory

About the Company

Schwifty Foods & Beverages Pvt. Ltd. is a growing FMCG beverage company offering innovative, youth-focused beverages under its flagship brand, DUDE – Juice with Nata de Coco.

We are looking for energetic, target-driven Field Sales Representatives to expand our retail distribution network, acquire new outlets, strengthen distributor relationships, and drive consistent sales growth across assigned territories.

Key Roles & Responsibilities

1. Retail Market Visits & Outlet Acquisition

- Conduct daily market visits to retail shops, grocery stores, supermarkets, convenience stores, and beverage outlets.
- Identify and onboard new retail outlets within the assigned territory.
- Pitch DUDE products to shopkeepers, communicate product benefits, and convince them to purchase and stock the products.
- Generate orders from new and existing retail outlets.
- Ensure effective product placement, shelf visibility, and availability at retail counters and refrigerators.
- Build strong relationships with retailers to encourage repeat orders and long-term business.
- Conduct regular follow-ups with retailers to monitor sales movement and prevent stockouts.

2. Institutional Sales – College & School Canteens

- Identify and approach college canteens, school canteens, coaching institutes, and other educational institutions.
- Meet canteen owners, contractors,



and purchase decision-makers to introduce DUDE beverages.
- Negotiate commercial terms and secure product listings and initial orders.
- Coordinate product sampling and promotional activities wherever required.
- Ensure consistent product availability and regular replenishment at onboarded institutions.
- Develop long-term relationships with canteen operators to increase repeat sales and product penetration.

3. Distributor Management & Sales Coordination

- Coordinate regularly with assigned distributors to ensure smooth product supply and market coverage.
- Monitor distributor stock-in (incoming inventory) and stock-out (outgoing inventory) movements.
- Ensure sufficient stock availability across all DUDE SKUs and prevent stock shortages.
- Support achievement of primary sales targets (company-to-distributor billing).
- Drive secondary sales targets (distributor-to-retailer/institution billing).
- Coordinate with distributors for timely order processing, dispatches, and deliveries.
- Track slow-moving inventory and proactively recommend corrective actions.
- Monitor distributor performance, stock rotation, and sales movement.

4. Sales Target Achievement & Market Expansion

- Achieve assigned daily, weekly, and monthly sales targets.
- Increase the number of active retail outlets and institutional accounts within the territory.
- Maximize product availability, visibility, and sales volume across all assigned outlets.
- Generate repeat business through consistent retailer engagement and order follow-ups.
- Identify untapped markets and potential sales opportunities.
- Execute company sales schemes, promotional offers, and market activation

Pay: ₹22,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Field Sales Executive (Nagpur)
🏢 Schwifty Foods And Beverages
📍 Nagpur