Senior Meta Media Buyer – D2C BrandsAbout the Role

We are looking for a Senior Meta Media Buyer with strong experience in scaling D2C/e-commerce brands through Meta Ads. The ideal candidate should be hands-on with campaign strategy, account structure, creative testing, audience development, budget scaling, and performance optimization.

You will be responsible for managing Meta advertising accounts across the full customer journey — from prospecting and customer acquisition to retargeting and repeat purchases.

Key Responsibilities

- Develop and execute Meta Ads strategies for D2C and e-commerce brands.
- Manage and scale campaigns across Facebook and Instagram.
- Build and manage TOFU, MOFU, and BOFU campaign structures.
- Set up and optimize Advantage+ Shopping / Advantage+ Sales campaigns, Sales campaigns, retargeting, and catalog/DPA campaigns.
- Manage broad, interest-based, lookalike, website visitor, customer, and engagement audiences.
- Develop structured creative testing frameworks for UGC, statics, carousels, reels, product videos, testimonials, and offer-led creatives.
- Analyze creative performance and identify winning hooks, angles, formats, and concepts.
- Scale campaigns while maintaining target ROAS, CAC/CPA, MER, and contribution margins.
- Make daily optimization decisions based on spend, revenue, ROAS, CAC, CTR, CPM, CPC, CVR, AOV, frequency, and funnel performance.
- Manage significant monthly advertising budgets and implement controlled scaling strategies.
- Identify campaign-level, audience-level, creative-level, and product-level performance trends.
- Conduct creative, audience, placement, offer, landing-page, and campaign structure testing.
- Monitor attribution and understand discrepancies between Meta, GA4, Shopify, and other analytics platforms.
- Work closely with creative, design, content,



and e-commerce teams to develop performance-driven creatives.
- Provide clear weekly/monthly performance reports with actionable insights.
- Forecast budgets, revenue, CAC, and ROAS based on historical performance and business targets.
- Identify opportunities to improve AOV, CVR, repeat purchases, customer acquisition, and overall profitability.
- Stay updated with Meta Ads platform changes, new campaign types, attribution updates, AI-powered targeting, and Advantage+ features.

Required Skills & Experience

- 3+ years of hands-on Meta Ads experience, preferably with D2C/e-commerce brands.
- Proven experience managing and scaling Facebook & Instagram advertising campaigns.
- Solid understanding of the D2C customer funnel and e-commerce economics.
- Experience managing high-spend Meta advertising accounts.
- Strong knowledge of Advantage+ Shopping/Sales campaigns, Catalog Ads, Dynamic Product Ads, retargeting, and prospecting.
- Strong understanding of Meta Pixel, Conversions API, Events Manager, Aggregated Event Measurement, and attribution.
- Experience working with Shopify or other e-commerce platforms.
- Strong analytical and numerical skills.
- Ability to interpret performance data and translate it into actionable decisions.
- Strong understanding of ROAS, CAC, CPA, MER, AOV, LTV, CTR, CPM, CPC and conversion rate.
- Experience with creative testing and performance creative strategy.
- Strong communication and reporting skills.





Preferred Experience

Experience working with D2C brands in categories such as:

- Fashion & Apparel
- Beauty & Personal Care
- Jewellery & Accessories
- Home & Lifestyle
- Health & Wellness
- Food & Beverage
- Consumer Products
- Premium/Luxury D2C

Performance Expectations

The successful candidate should be comfortable with:

Strategy → Launch → Test → Analyze → Optimize → Scale

You should be able to independently identify:

- What to scale
- What to pause
- Which creatives are winning
- Which audiences are performing
- When to increase/decrease budgets
- Where the funnel is leaking
- How to improve CAC and ROAS
- When performance problems are caused by media buying versus creative, offer, landing page, product, or tracking

Tools & Platforms

- Meta Ads Manager
- Meta Business Manager
- Meta Events Manager
- Meta Pixel & Conversions API
- Shopify
- Google Analytics 4
- Google Tag Manager
- Google Sheets / Excel
- Looker Studio or other reporting platforms
- Creative testing and research tools

What We’re Looking For

We are looking for someone who is hands-on, data-driven, commercially minded, and comfortable owning performance.

This is not just a campaign execution role. You will be expected to understand the entire D2C growth funnel, collaborate with creative and e-commerce teams, and make decisions based on business outcomes rather than vanity metrics.

Role

Senior Meta Media Buyer / Senior Paid Social Specialist

Experience

3–6+ years

Employment

Full-time | Remote

Compensation

Competitive salary based on experience and proven performance

Pay: ₹150,000.00 - ₹180,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Senior Performance Marketing Specialist (India)
🏢 High Results Media
📍 India