Performance & Digital Marketing Executive

Location: Zirakpur, Chandigarh Tricity
Experience: Minimum 2 Years
Salary: ₹30,000 – ₹35,000 per month
Job Type: Full-Time, On-Site

About the Role

We are looking for a skilled and results-driven Performance & Digital Marketing Executive who has hands-on experience in both organic (non-paid) and paid marketing campaigns. The ideal candidate should be capable of planning, executing, and optimizing marketing strategies to generate quality leads, improve brand visibility, increase website traffic, and drive business growth.

The candidate should have strong expertise in LinkedIn marketing, Facebook marketing, Google Ads, SEO, and marketing digital products such as SaaS platforms, mobile applications, and online marketplaces.

Key Responsibilities

1. LinkedIn Marketing (Organic & Paid)

- Plan and execute organic LinkedIn marketing strategies to increase brand awareness, engagement, and followers.
- Manage LinkedIn Ads campaigns for lead generation and B2B client acquisition.
- Create engaging posts, campaigns, and content strategies targeting the right audience.

2. Facebook & Social Media Marketing

- Plan and manage organic Facebook marketing activities.
- Create, execute, and optimize paid social media advertising campaigns.
- Monitor campaign performance, audience engagement, and lead quality.

3. Google Ads & Performance Marketing

- Plan, launch, and manage Google Search, Display, and remarketing campaigns.
- Optimize campaigns for conversions, cost per lead (CPL), and return on ad spend (ROAS).




- Monitor advertising budgets and prepare performance reports.

4. Search Engine Optimization (SEO)

- Execute on-page and off-page SEO strategies.
- Conduct keyword research, competitor analysis, technical SEO audits, and content optimization.
- Build quality backlinks and improve organic rankings, website traffic, and domain authority.

5. Mobile App Optimization

- Work on App Store Optimization (ASO) for Google Play Store and Apple App Store.
- Optimize app titles, descriptions, keywords, screenshots, and other store listing elements.
- Develop strategies to improve app visibility, downloads, and user acquisition.

6. Digital Product Marketing

- Develop marketing strategies for SaaS products, online marketplaces, mobile applications, and other digital solutions.
- Understand target audiences, customer acquisition channels, and product positioning.
- Support lead generation, product launches, conversion optimization, and customer engagement campaigns.

7. Analytics & Reporting

- Track campaign performance using Google Analytics, Google Search Console, advertising dashboards, and other relevant tools.
- Analyze key metrics and recommend data-driven improvements.
- Prepare regular reports on leads, traffic,



conversions, and campaign ROI.

Required Skills & Qualifications

- Minimum 2 years of hands-on experience in digital marketing and performance marketing.
- Strong practical knowledge of both paid and organic marketing.
- Expertise in LinkedIn Ads, Facebook Ads, and Google Ads.
- Good understanding of on-page SEO, off-page SEO, and keyword research.
- Experience with mobile app optimization and digital product marketing.
- Familiarity with Google Analytics 4, Google Search Console, and marketing analytics tools.
- Excellent written and verbal English communication skills.
- Solid analytical, problem-solving, and campaign management abilities.
- Ability to work independently, manage multiple campaigns, and deliver measurable results.

What We Offer

- Competitive salary of ₹30,000–₹35,000 per month, based on skills and experience.
- Opportunity to work on international marketing campaigns and digital products.
- A collaborative, growth-oriented work environment.
- Opportunities to develop expertise in SaaS, mobile apps, marketplaces, and B2B marketing.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Education:

- Bachelor's (Preferred)

Experience:

- Linkedin Marketing: 2 years (Preferred)
- SEO: 1 year (Preferred)
- App Store Optimization: 1 year (Preferred)
- Product marketing: 1 year (Preferred)
- Facebook Advertising: 1 year (Preferred)

Language:

- English (Preferred)

Work Location: In person

📌 Digital Marketing Specialist (Zirakpur)
🏢 Mind Roots
📍 Zirakpur