Digital Marketing & Social Media Executive

Company: Need82 / MyPackage

Location: Barasat / Kolkata, West Bengal

Job Type: Full-time

Experience: 1–3 Years

Salary: ₹15,000 – ₹25,000 per month, depending on experience and skills

Job Summary

We are seeking a creative and results-driven Digital Marketing & Social Media Executive to join our expanding travel and tourism business. The person in question will be in charge of carrying out digital campaigns and take full responsibility for our social media presence – with the aim of increasing brand awareness, website traffic, leads, bookings, and customer engagement.

Key Responsibilities

- Digital Marketing & Paid Ads
- Plan and execute digital marketing campaigns across multiple platforms
- Manage Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising platforms
- Develop and implement SEO strategies to improve website rankings and organic traffic
- Conduct keyword research and competitor analysis
- Manage email, WhatsApp, and other digital marketing campaigns
- Promote travel packages, flights, hotels, visas, forex, and other travel services
- Social Media Handling
- Take care of and increase all the social media accounts (such as Instagram, Facebook, YouTube, and LinkedIn).
- Plan and maintain a social media content calendar aligned with campaigns and travel seasons
- Create, schedule, and publish engaging posts, reels, stories, and travel content
- Respond to comments, DMs, and reviews to build community engagement
- Run and monitor social media contests, promotions, and influencer/UGC collaborations
- Track social media growth, engagement rate, and follower quality
- Coordinate with the content/design team for creatives, videos, blogs, and promotional materials
- Reporting & Optimization
- Monitor website traffic,



leads, conversions, and campaign performance
- Prepare regular digital marketing and social media performance reports
- Optimize campaigns based on ROI, CPL, CTR, conversion rate, engagement, and other KPIs
- Stay updated with the latest digital marketing trends, Google algorithm updates, and social media platform changes

Required Skills

- Good knowledge of Google Ads and Meta Ads
- Strong understanding of SEO and keyword research
- Knowledge of Google Analytics/GA4 and Google Search Console
- Hands-on social media management experience (content planning, posting, community management)
- Basic knowledge of Canva or other graphic-design tools; reels/short-video editing is a plus
- Good analytical and reporting skills
- Strong written and verbal communication skills
- Ability to work independently and meet campaign targets
- Experience in travel, tourism, hotel, or e-commerce industry is an advantage

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field
- 1–3 years of relevant experience in digital marketing/social media
- Freshers with strong practical knowledge and relevant certifications may also apply.

Why Join Us?

Opportunity to work with a growing travel & tourism company

Exposure to multiple travel products and digital platforms

Opportunity to independently manage and grow digital campaigns and social channels

Career growth and performance-based incentives

People who are interested should submit their most recent resume.

Pay: ₹15,000.00 - ₹25,000.00 per month

Perks:

- Cell phone reimbursement
- Flexible schedule
- Provident Fund

Experience:

- Digital marketing: 1 year (Required)
- Social media management: 1 year (Required)
- Google & Meta Ads: 1 year (Required)

Work Location: In person

📌 Digital Marketing & Social Media Executive (Barasat)
🏢 Need82 Travels Private
📍 Barasat