About the job Area Sales Manager Lighting Area Leadership | General Trade Function: Sales
- General Trade Division: Lighting

Experience:
7 to 8 Years

Education:
Graduation (any Discipline) Reporting: State head/ RSM About SARML SARML Lighting Private Limited is a Mainpuri U.
P. Headquartered Fast Moving Electricals Goods (FMEG) company operating across two high growth categories: Lighting & Home Appliances. SARML is in an active growth acceleration phase, with a new category launches underway and a national footprint being rapidly built across India. We are building a founder led performance first sales culture with strong channel relationship, disciplined execution and a long term orientation toward market share leadership in electricals. Roles Purpose: The Area Sales Manager owns the sales performance and channel health of SARML'S Lighting Business across an assigned area (typically 3 to 6 Districts). The ASM leads a teams of Sales Executives, manages key accounts and distributors, drives scheme adoption and ensure the business grows sustainably through strong channel engagement and credit Discipline.

Key Responsibilities
. Deliver area level primary and secondary revenue targets. Own the monthly sales plan and forecast. . Lead manage and develop a team of sales executive through structured reviews, ride
- alongs and coaching. . Build a deepen relationships with key distributors, super stockists and influential dealers in the area. . Execute go




- to market strategies including new product launches schemes and price changes at the area level. . Manage distributor health: moniter inventory level, claim settlements and ROI to ensure partner satisfaction. . Maintain strong credit Discipline
- oversee collections, set credit limits and resolve outstanding disputes. . Identify new territory white spaces and drive systematic expension of the dealer/distributor network. . Track and report competition movement pricing intelligence and market trends to the state head. . Own the recruitment and onboarding of sales executives in cordination with the HR team. .
Achieve dealers and relationship quality matrics as defined in the sales incentive framework. Funtional Competencies: . Channel Management . Team Management and Coaching . Credit and collection Management . Key account Management . Scheme design Understanding . Comptetion intelligence . Go to market execution . Customer retention . Forecasting and reporting . Distributor ROI Management . New Product launches execution Experience & Background Industry preference
- Lighting, home Alliances. Key

Skills:
team leadership, channel Management, distributor handling, area P & L thinking. What SARML Offers: . Attractive Salary Structure: fixed pay & quarterly variables pay. . Manage a meaningful area from Day 1 not a shadow or support role. . Career pathway to state head / Regional Manager within 2
- 3 years for a solid performer. . Exposure to a fast growing, founder led company with multi category ambition across Lighting and home Alliances.

📌 Area Sales Manager (Moradabad)
🏢 sarmllighting
📍 Moradabad