Growth & Performance Marketing Manager? Location: Gurugram | Work From Office

? Experience: 4–6 Years

? Salary Package: ₹8–12 LPA (depending on experience and expertise)

? Brands: India Fashion World & Virasat

? Employment Type: Full-Time

About UsIndia Fashion World (IFW) is an established fashion and lifestyle exhibition brand under Aseado lifestyle pvt ltd. organising shopping exhibitions across India.

We have also recently launched Virasat, our new premium fashion and lifestyle exhibition brand, focused on bringing together curated designer labels, fashion, jewellery, accessories and lifestyle brands under one roof.

As we expand both brands, we are looking for an experienced Growth & Performance Marketing Manager who can strengthen India Fashion World's digital growth while playing a key role in building and scaling Virasat into a recognised premium exhibition brand.

About the RoleWe are looking for a highly analytical, strategic and results-driven growth marketer with strong hands-on experience in performance marketing, lead generation, marketing automation and data analytics.

This is not just a campaign execution role. We are looking for someone who understands how to grow a brand, build scalable customer acquisition systems, leverage customer data and directly contribute to business revenue.

The selected candidate will take ownership of digital growth initiatives for both India Fashion World and Virasat, working closely with the founders.

Key Responsibilities1. Performance Marketing & Brand Growth

- Strategise, execute and scale Meta Ads, Google Ads and other performance marketing campaigns.
- Drive growth for India Fashion World while developing customer acquisition and brand-building strategies for Virasat.
- Plan full-funnel campaigns covering awareness, lead generation, remarketing, conversions and retention.
- Manage advertising budgets with a solid focus on CPL, CAC, ROAS and revenue growth.
- Identify new growth opportunities through audience research, creative testing and campaign optimisation.

2. Lead Generation & Footfall Marketing





- Plan and execute high-volume lead generation campaigns for B2B exhibitor acquisition.
- Drive targeted visitor footfall for fashion and lifestyle exhibitions across multiple cities.
- Develop hyperlocal and city-specific advertising strategies.
- Optimise lead quality, cost per lead and lead-to-booking conversion rates.
- Work closely with sales teams to improve lead follow-ups, conversion tracking and campaign outcomes.

3. CRM, WhatsApp API & Marketing Automation

- Manage and optimise CRM, WhatsApp Business API and lead management systems.
- Build automated lead capture, distribution, nurturing and follow-up workflows.
- Integrate marketing campaigns with CRM and sales processes.
- Segment customer databases for remarketing, retention and repeat attendance.
- Work with ERP systems and customer data integrations to improve operational efficiency.

4. Data Analytics & Growth Intelligence

- Set up and manage GA4, Google Tag Manager, Meta Pixel, Conversion API and conversion tracking.
- Analyse campaign performance, lead quality, customer behaviour and conversion funnels.
- Develop dashboards and reports using Looker Studio, Excel, Google Sheets or other analytics tools.
- Translate marketing data into actionable growth strategies.
- Track marketing ROI, customer acquisition costs and revenue attribution.

5. AI Tools & Marketing Technology

- Leverage AI tools such as ChatGPT, Claude and other marketing automation platforms.
- Use AI for campaign research, data analysis, reporting, optimisation and workflow efficiency.
- Identify opportunities to automate marketing and lead management processes.




- Continuously explore new marketing technologies to improve performance.

6. Scaling Virasat

- Work closely with the founders to build Virasat's digital growth strategy.
- Develop campaigns to establish Virasat as a premium fashion and lifestyle exhibition brand.
- Drive acquisition of premium designers, exhibitors and high-intent shopping audiences.
- Build scalable marketing funnels and customer databases to support expansion into new cities.
- Develop long-term strategies for audience growth, repeat visitors, exhibitor acquisition and brand recognition.

Who We're Looking For
- 4–6 years of experience in growth and performance marketing.
- Preferably someone who has worked in-house with a consumer-facing brand and contributed directly to its growth.
- Extensive hands-on experience with Meta Ads, Google Ads and high-volume lead generation campaigns.
- Proven experience managing substantial advertising budgets.
- Strong understanding of CRM, WhatsApp API, lead management and marketing automation.
- Familiarity with ERP integrations and customer data systems.
- Robust analytical capabilities and proficiency in marketing dashboards and tracking tools.
- Comfortable using AI tools for marketing, analysis and automation.
- Experience in fashion, lifestyle, retail, D2C or consumer brands is preferred.
- Experience generating physical footfall for retail stores, exhibitions, events or shopping destinations will be a strong advantage.
- Ability to independently plan, execute, analyse and optimise growth campaigns.

Why Join Us?This is an opportunity to work on two exciting stages of brand growth:
- India Fashion World: Help strengthen and scale an established exhibition business operating across India.
- Virasat: Play an instrumental role in building and scaling a newly launched premium fashion and lifestyle exhibition brand.

You'll work closely with the founders, manage meaningful advertising budgets and have the opportunity to directly influence brand growth, customer acquisition and business revenue.

📌 Growth & Performance Marketing Manager (Gurugram)
🏢 India Fashion World
📍 Gurugram