McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces weve built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). Were honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB AB InBev ACCO Albertsons American Red Cross American Eagle Outfitters US Army US Agriculture Dept (and many more) have entrusted their digital transformations to McFadyen. We operate global offices across the US Brazil and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company. Were proud of our Great Place to Work certification.
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Job Description
Do you enjoy bringing order to marketing systems Are you the person who finds the broken workflow cleans the duplicate records and builds the dashboard everyone finally trusts If you have led a marketing technology migration and take pride in leaving behind processes a team can run on its own this role is for you.
Were seeking a Marketing Operations and Systems Manager on a contract basis to lead the migration of McFadyen Digitals marketing ans sales systems and put our data lead management and reporting on a solid foundation. Working closely with the VP of Marketing you will clean up marketing data rebuild lead scoring and routing connect marketing and sales reporting and document each process. The scope may also include supporting the martech stack of an affiliated AI best-practices community. This is a contract role based in India with some working hours overlapping US Eastern Time.
Top 5 Responsibilities
1. Lead the marketing and sales systems migration - Plan and deliver the migration of our marketing systems on schedule including data mapping integrations testing and cutover with minimal disruption to active campaigns.
2. Clean up and govern marketing and sales data - Deduplicate standardize and enrich records in Pardot (Marketing Cloud Account Engagement) and Salesforce and define the rules that keep data clean going forward.
3.
Rebuild lead scoring and routing - Redesign lead scoring grading and assignment rules with marketing and sales so qualified leads reach the right owner quickly.
4. Connect marketing and sales reporting - Align campaign lead and opportunity data across systems and build dashboards that show MQLs pipeline and conversion in one view.
5. Document processes for long-term ownership - Write clear runbooks and process documentation and train the team.
Additional Responsibilities
- Audit the current martech stack and recommend what to keep consolidate or retire.
- Set up and maintain campaign tracking including UTMs forms and attribution.
- Manage integrations between marketing automation CRM website and analytics tools.
- Support the Senior Demand Generation Manager with campaign setup segmentation and list management.
- Support the martech stack of an affiliated AI best-practices community as a shared resource when required.
- Use Claude and other AI tools to speed up data cleanup documentation and analysis.
Qualifications
Top 5 Qualifications
1. 5 years of B2B marketing operations experience including at least one marketing systems migration led end-to-end.
2. Hands-on expertise with Pardot (Marketing Cloud Account Engagement) Salesforce and HubSpot. Experience with Marketo is also relevant.
3. Strong data management skills. Experienced in data cleanup deduplication field mapping and data governance.
4. Proven experience designing lead scoring lead routing and lifecycle stages in partnership with sales.
5. Skilled at building reports and dashboards in Salesforce GA4 or BI tools such as Power BI or Tableau and at documenting processes clearly.
Other Preferred Qualifications
- Salesforce Administrator or HubSpot certification
- Familiarity with integration tools such as Zapier Workato or native connectors
- Working knowledge of privacy and consent requirements for marketing data
- Experience using Claude or other generative AI tools in marketing operations work
Keywords: Marketing Operations and Systems Manager Marketing Operations Manager Marketing Ops Manager Marketing Systems Manager Marketing Technology Manager Martech Manager Revenue Operations Manager RevOps Marketing Automation Manager Salesforce Marketing Consultant Pardot Consultant Marketing Operations Marketing Systems Martech Marketing Technology Stack Martech Audit Systems Migration Platform Migration Data Migration Data Mapping Field Mapping Cutover Systems Integration Data Cleanup Data Hygiene Data Quality Deduplication Data Enrichment Data Governance Lead Scoring Lead Grading Lead Routing Lead Assignment Lead Management Lifecycle Stages Lead to Opportunity Marketing and Sales Alignment Marketing Reporting Sales Reporting Pipeline Reporting Dashboards Marketing Attribution Campaign Tracking UTM Tracking Forms Segmentation List Management Process Documentation Runbooks SOPs Training Knowledge Transfer Pardot Marketing Cloud Account Engagement Salesforce Salesforce Administrator Salesforce Certified HubSpot Marketo Marketing Automation CRM GA4 Google Analytics Power BI Tableau BI Tools Zapier Workato Integrations GDPR LGPD CAN-SPAM CASL Consent Management Data Privacy Generative AI Claude B2B B2B Technology eCommerce Consulting Skilled Services Contract Contractor Independent Contractor Remote.
McFadyens goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US Brazil and India we offer a world class work culture that enables top notch delivery for some of the worlds most influential companies.
McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color age religion sex sexual orientation gender identity / expression national origin disability protected veteran status or any other characteristic protected under federal state or local law where applicable.
📌 Marketing Operations and Systems Manager Remote (Bengaluru)
🏢 McFadyen Digital
📍 Bengaluru
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